id.me
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ID.me: The Identity Trojan Horse
How a 1,100-person startup became the gatekeeper of $223M in government benefits
ID.me didn't just build an authentication service—they built a Trojan Horse into the U.S. government's digital infrastructure. With 47M monthly visits and $463M in funding, this isn't just a login tool; it's the invisible backbone of American digital identity.
"ID.me turned government bureaucracy into a consumer app, and now they own the login screen for 97.8% of their traffic."
The Unsexy Billion-Dollar Moat
While everyone chases consumer social, ID.me built an unassailable moat in government identity. 1,117 employees managing $223M in revenue with a 4/5 Trustpilot rating proves that boring infrastructure is often more valuable than flashy consumer apps. Their secret? They solved the exact problem government agencies couldn't: making identity verification both secure and user-friendly.
The Traffic Playbook
Look at their traffic mix: 36% direct, 9% organic. This isn't SEO-driven growth—it's infrastructure dependency. When the VA, IRS, and state unemployment systems all redirect to ID.me, you don't need to rank for keywords. You become the keyword. The 232K monthly searches for 'id me' aren't marketing wins; they're proof of embedded dominance.
The tech stack tells the story: Ruby on Rails for rapid government integration, Cloudflare for scale, and AWS S3 for handling the massive identity data load. But the real innovation is the business model—turning a compliance cost center into a revenue engine. Government agencies pay ID.me to verify identities, while consumers use it for free. It's a two-sided marketplace where one side doesn't realize they're a customer.
- Built the largest government identity platform without a single viral marketing campaign
- Turned the unsexy problem of identity verification into a $223M revenue business
- Achieved 97.8% US traffic concentration—dominance through regulation, not marketing
The Infrastructure Playbook Wins
ID.me proves that boring, regulated markets create the most defensible businesses. While startups chase consumer trends, they built the digital identity backbone for America's most critical services. The question isn't whether they'll scale—it's whether anyone can unseat them now that they're embedded in the government stack.
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Open Graph Image
https://idme-design.s3.amazonaws.com/brand-assets/IDme-Logo-Dark.gif
Meta Tags
Simple, secure login | ID.me
ID.me Wallet simplifies how individuals discover and access benefits and services through a single login and verified identity.
ID.me
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Reviews (20)
Easy to use and professional representatives
Easy to use and professional and courteous customer representatives to help you to get signed up and secure your account.
The experience was great and nothing…
The experience was great and nothing hard to do. Have all your documents ready for upload and the process will take no time to complete.
A Trusted Way to Access Important Services
ID.me made accessing important services simple and stress-free. Once my identity was verified, I didn’t have to repeat the process again, which saved time and eliminated frustration during an already stressful period. The platform is easy to use, secure, and gave me peace of mind knowing my information was protected. Having reliable access without delays made a real difference for me, and I would absolutely recommend ID.me to anyone who needs fast, secure access to benefits or services.
A great company that helps you verify…
A great company that helps you verify your documents and keeps your information safe.
Great atencion
Great atencion, profesional treatment, easy way to verified yourself. I really appreciate the process, the patient and the good manners, Irecommend id me without reservation and appreciate your service.
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About id.me
ID.me Wallet simplifies how individuals discover and access benefits and services through a single login and verified identity.
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Technology Stack
id.me uses 8 technologies across their website including HSTS, Ruby on Rails, Amazon S3, Cloudflare, and more.
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HSTS
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Ruby on Rails
Cloud & Hosting
Amazon S3, Cloudflare
Privacy & Consent
Osano
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Traffic & Audience
id.me receives approximately 47.3M monthly visitors and ranks #556 globally. The website has a bounce rate of 13% with visitors viewing an average of 8.7 pages per visit. Users spend an average of 4:48 on the site.
The majority of id.me's traffic comes from undefined, undefined, .
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This page provides publicly available information about id.me. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit id.me directly at https://id.me.