idealog.co.nz
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Idealog: NZ's Creative Business Engine
How a lean 8-person team powers a nation's innovation narrative
In a world drowning in generic business news, Idealog stands out by being ruthlessly specific: it's New Zealand's creative business voice. With just 8 employees, they punch way above their weight, generating $1.1M in revenue while shaping the narrative for the country's most ambitious founders and innovators.
"They don't just report on innovation—they curate the ecosystem that builds it."
The Community Playbook
Idealog's 11,966 monthly visitors aren't passive readers—they're active participants in a curated ecosystem. With 39% direct traffic, they've built a brand that people seek out intentionally, not stumble upon. This is a publication that doesn't chase algorithms; it builds loyalty through quality storytelling that resonates with New Zealand's entrepreneurial core.
The SEO Paradox
Here's the fascinating contradiction: Idealog ranks for bizarrely specific queries like 'zippy video game new zealand' (210 monthly searches) and 'toss grumley' (420 monthly searches). This isn't accidental—it's the byproduct of a publication that covers real, messy stories of NZ startups. They own the long tail of Kiwi innovation, where generic business sites fear to tread.
Their tech stack reveals their pragmatic DNA. Built with Astro, jQuery, and Tailwind CSS, it's a modern but lightweight setup that prioritizes content delivery over flashy features. The presence of RSS and Twitter Cards shows they understand their audience: busy founders who want information fast, without the noise.
- Deep focus on New Zealand's creative business sector (not global tech)
- Revenue model built on trust and community, not just pageviews
- Multi-platform presence across Twitter, YouTube, LinkedIn, and Instagram
- Editorial focus on case studies and hard-won success stories
The Anti-Scaling Success Story
Proof that depth beats width, and community beats clicks
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Idealog - Idealog
Idealog is New Zealand’s voice of creative business.We represent a community of innovators and entrepreneurs who are using the transformative power of creativity to not only achieve commercial success, but to solve issues facing the world today and move our country forward into a more prosperous future. Idealog is chock full of case studies, expert advice and stories of hardwon success.
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About idealog.co.nz
Idealog is New Zealand’s voice of creative business.We represent a community of innovators and entrepreneurs who are using the transformative power of creativity to not only achieve commercial success, but to solve issues facing the world today and move our country forward into a more prosperous future. Idealog is chock full of case studies, expert advice and stories of hardwon success.
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Technology Stack
idealog.co.nz uses 23 technologies across their website including Font Awesome, Google Fonts, Okta, HSTS, and more.
Fonts
Font Awesome, Google Fonts
Authentication
Okta
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Traffic & Audience
idealog.co.nz receives approximately 12.0K monthly visitors and ranks #1,985,543 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:21 on the site.
The majority of idealog.co.nz's traffic comes from undefined, undefined, .
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This page provides publicly available information about idealog.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit idealog.co.nz directly at https://idealog.co.nz.