Ideas42 isn't your typical nonprofit. They've built a $191M operation that treats human behavior as a design constraint—and their 474 employees are engineering solutions at the intersection of psychology, data, and public policy.

"They don't just study bias—they weaponize insights about bias to redesign systems that millions of people interact with daily."

The keyword data tells a fascinating story. 'status quo bias' gets 6,320 monthly searches, but ideas42 only captures a fraction. Yet 'ideas42' itself gets 560 searches—people aren't searching for their concepts; they're searching for the organization specifically. This is brand equity in its purest form: a destination, not a discovery.

• Applied behavioral science at enterprise scale—474 people means they're not just theorizing, they're implementing
• Institutional trust over mass awareness—46% direct traffic shows clients seek them out specifically
• Revenue follows impact, not clicks—$191M from solving complex social problems, not selling courses
• The 'undefined' traffic mystery—80.6% of traffic from unidentified sources suggests deep institutional partnerships