idpair.com
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The 2-Person Data Powerhouse
How a tiny team is building infrastructure for the next generation of data connectivity
In an industry dominated by billion-dollar unicorns, Idpair is playing a different game entirely. With just two employees and a mission to connect data 'for good,' this stealthy data infrastructure player is proving that size doesn't always correlate with impact.
"They're not chasing scale—they're building precision. In data infrastructure, sometimes smaller is smarter."
The Lean Operator Model
Jonathan Aiwazian (CEO) and Henrik Engström (CTO) are running a masterclass in capital efficiency. At $300K revenue with just two employees, their per-capita productivity is $150K per person—rare for early-stage infrastructure startups. This isn't a team burning VC cash on hiring sprees; it's a focused engineering shop shipping product.
The Traffic Paradox
Here's what's fascinating: 381 monthly visits sounds microscopic, but in data infrastructure, that's actually telling. This isn't a consumer play—it's B2B infrastructure. The 42% organic search traffic suggests they're capturing intent from technical buyers, not chasing mass-market buzz. The 8% direct traffic indicates a small but engaged core user base that types 'idpair.com' directly into their browser.
Their tech stack reveals sophistication: React and Webpack for performance, Lodash for utility, Bootstrap for rapid UI, and Zendesk for customer support. The Wix integration is interesting—it suggests they're building connectors for popular platforms, likely enabling data synchronization for smaller businesses that can't afford enterprise solutions.
- Mission-driven positioning: 'Connecting Data, For Good' suggests ethical data use as a differentiator
- CEO-CTO duo: Technical leadership at the top indicates product-first DNA
- Bootstrap-friendly revenue: $300K is the sweet spot for sustainable early-stage infrastructure
- Niche traffic profile: Low volume, high intent—exactly what B2B infrastructure needs
The Quiet Giant Strategy
While others chase unicorn valuations, Idpair is building the plumbing for the data economy—one connection at a time. In infrastructure, the last mile is everything, and this two-person team might just own it.
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About idpair.com
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Technology Stack
idpair.com uses 13 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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Font Awesome
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HSTS
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Sentry
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Wix
Customer Support
Zendesk
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Traffic & Audience
idpair.com receives approximately 381 monthly visitors. The website has a bounce rate of 30% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:05 on the site.
The majority of idpair.com's traffic comes from .
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