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iema.net
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iema.net

18 technologies
VerifiedVisit6.0K/mo$138M52518 Tech
Deep Dive

The Quiet Giant of UK Sustainability

How a 525-person institute commands $137M in revenue from a 6k-visit site

While tech startups chase viral growth, IEMA (now ISEP) quietly built a $137M empire on institutional credibility. Their domain gets just 6k monthly visits, yet they command the UK's sustainability profession. This isn't a traffic play—it's a moat built on accreditation.

$137.8M
Annual Revenue
525
Employees
6k
Monthly Visits
52%
Organic Search

"Their 6k monthly visits generate more revenue than most SaaS companies see with 600k."

The B2B2C Monopoly Play

IEMA doesn't sell courses—they certify careers. With 525 employees and $137M revenue, they've created a closed-loop ecosystem where professionals need their credentials to advance, employers hire based on those credentials, and the cycle reinforces itself. The 52% organic search traffic isn't from content marketing; it's from professionals searching for the certification that unlocks their next salary bump.

The Trust Paradox

Here's the counterintuitive insight: their minimal web presence (6k visits) is actually a strength. By avoiding the content churn trap, they've preserved brand authority. Their traffic isn't driven by SEO hacks but by direct navigation (36%)—professionals typing 'isep' or 'iema' because that's the credential they need. It's a masterclass in brand-driven growth over traffic-driven vanity.

The rebrand from IEMA to ISEP signals strategic evolution. They're moving beyond environmental management into broader sustainability, capitalizing on the 'natural capital' keyword (1,560 monthly searches). Their tech stack—jQuery, Bootstrap, Cloudflare—reveals a pragmatic approach: stable infrastructure over bleeding-edge innovation. This isn't a company chasing trends; it's setting them.

  • 525 employees generating $262k revenue per person—exceptional for a professional body
  • Direct traffic (36%) exceeds organic (52%)—a rare sign of true brand recognition
  • COP30 and UN Climate events position them at policy tables, not just training rooms
  • Their job board (isepjobs.org) creates a closed talent marketplace
Don't chase viral content
Certify careers, not just skills
Avoid traffic-for-traffic's-sake
Institutional partnerships over individual users
No free tier or freemium model
Policy influence as a moat

The Unsexy Moat

Accreditation is stickier than software—and ISEP owns the UK sustainability credential stack.

What tech stack does Iema use?

32 detected
Video1
Cloud & Hosting1
Privacy & Consent1
Performance1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics14
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
J
jsDelivr
C
Cloudflare
G
Google Tag Manager
G
Google DoubleClick
F
Facebook Pixel
G
Google Analytics
T
Tracking Service
G
Google Static
G
Google AdSense
A
Analytics Service
F
Facebook

How much traffic does Iema get?

Traffic & Engagement

6.0K
Monthly Visits
1.6
Pages/Visit
0:12
Avg. Duration
58%
Bounce Rate
Monthly Traffic Trend-14%
7.0K
Oct 2025
Oct
7.2K
Nov 2025
Nov
6.0K
Dec 2025
Dec

Traffic Sources

Search
52%
Direct
36%
Social
2%
Referrals
8%
Email
0%
Paid
1%

Where is Iema's audience located?

🌍82.9%
🌍11.3%
🌍5.9%

What keywords does Iema rank for?

5 keywords
1iema6.2K vol$0.73
2isep11.5K vol$1.03
3natural capital1.6K vol$1.90
4rrc international320 vol$2.47
5isepglobal260 vol

How is Iema's SEO?

Meta Tags

title70 chars

ISEP - The Institute of Sustainability and Environmental Professionals

description11 chars

Description

languageEN

H1 Tags

h1State of the Sustainability Profession Report
h1Welcome to The Institute of Sustainability and Environmental Professionals (ISEP)
h1Catch up on ISEP Connect 2025!

Who works at Iema?

Loading leads...

What do customers think of Iema?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Iema

What is Iema's Revenue?
Iema generates approximately $138M in annual revenue. With 525 employees, that's $262,500 per employee.
What does Iema do?
Description
How fast is Iema growing?
Iema employee count has changed by 15% year over year.
What technologies does Iema use?
Iema uses 18 technologies across their website including Video, Security, CDN. Key technologies include Vimeo, Cloudflare Turnstile, jsDelivr.
Who are Iema's competitors?
Iema's main competitors include KENNY WASTE MANAGEMENT, Clearabee, C40 Cities, Circular Economy Club, The Ecology Consultancy. These companies operate in similar markets and compete for the same customer base.

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About iema.net

Description

Company Overview

iema.net
Website
science_and_education
Industry
#3,328,903
Global Rank
6.0K
Monthly Visitors
18
Technologies

Contact iema.net

Technology Stack

iema.net uses 18 technologies across their website including Vimeo, Cloudflare Turnstile, jsDelivr, and more.

Video

Vimeo

Security

Cloudflare Turnstile

CDN

jsDelivr

Cloud & Hosting

Cloudflare

Privacy & Consent

Cookiebot

Advertising

DoubleClick Floodlight, Google Ads, Facebook Pixel

Traffic & Audience

6.0K
Monthly Visits
58%
Bounce Rate
1.6
Pages/Visit
0:12
Avg. Duration

iema.net receives approximately 6.0K monthly visitors and ranks #3,328,903 globally. The website has a bounce rate of 58% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:12 on the site.

The majority of iema.net's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is iema.net?
Description
What technologies does iema.net use?
iema.net uses 18 technologies including Vimeo, Cloudflare Turnstile, and 12 more. View the full tech stack analysis above.
How do I contact iema.net?
You can contact iema.net via email at [email protected] or through their contact page.
What are iema.net's social media accounts?
iema.net is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is iema.net hiring?
Check iema.net's careers page for current job openings and opportunities.
How popular is iema.net?
iema.net receives approximately 6.0K monthly visitors and ranks #3,328,903 globally. Traffic is declining by 16.7% month-over-month.

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This page provides publicly available information about iema.net. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit iema.net directly at https://iema.net.