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IF:Gathering: The $4.5M Community Engine
How 32 people built a digital fortress for women's ministry
In a world of fragmented attention, IF:Gathering is building a digital cathedral for 8,500 monthly visitors. With just 32 employees and $4.5M in revenue, they've cracked the code on community-driven events that scale.
"They aren't selling conferences—they're architecting digital communities that worship together in real-time."
The Community Flywheel
With 47% direct traffic, IF:Gathering has achieved what most DTC brands dream of: a self-sustaining community. Their audience doesn't just visit—they return. The 37% organic search traffic suggests strong brand recall, while their Twitter (Mapbox) and YouTube presence creates multiple touchpoints. This isn't marketing; it's digital communion.
The Revenue Paradox
Here's the provocative part: $4.5M revenue with 8,552 monthly visitors equals ~$526 per visitor annually. That's impossible for traditional models. The answer? They're not selling tickets—they're selling transformation. The free streaming model (IF:One Night) acts as a top-of-funnel magnet, while their real revenue likely comes from curriculum, partnerships, and a dedicated core community that pays for deeper access.
Their tech stack reveals a modern playbook: Tailwind CSS and Bootstrap for speed, PWA for mobile-first engagement, and Hotjar for understanding their audience. They're not a legacy ministry with outdated tech—they're a software company that happens to do worship. The Rippling careers portal shows they're scaling operations deliberately, not chaotically.
- Event-first model: IF:One Night drives urgency and FOMO
- Platform thinking: They're building infrastructure, not just content
- Community flywheel: 47% direct traffic proves loyalty
- Lean team: 32 people vs. $4.5M revenue = $140K/employee
The Unspoken Truth
IF:Gathering isn't a ministry—they're a community platform with a $4.5M ARR and a playbook that SaaS founders should steal. Their real product isn't events; it's belonging.
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https://assets.ifgathering.com/uploads/2025/10/onenight-share.png
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IF:Gathering | IF:One Night
On February 27th, 2026, we’re coming together for IF:One Night: one powerful evening of worship, teaching, and prayer, live from Dallas and streaming for free everywhere.
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About ifgathering.com
On February 27th, 2026, we’re coming together for IF:One Night: one powerful evening of worship, teaching, and prayer, live from Dallas and streaming for free everywhere.
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Technology Stack
ifgathering.com uses 27 technologies across their website including Leaflet, Mapbox, YouTube Embed, Font Awesome, Adobe Fonts, and more.
Maps
Leaflet, Mapbox
Video
YouTube Embed
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Font Awesome, Adobe Fonts, Google Fonts
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reCAPTCHA
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PHP
CMS
WordPress
Traffic & Audience
ifgathering.com receives approximately 8.6K monthly visitors and ranks #1,987,380 globally. The website has a bounce rate of 37% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:19 on the site.
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