ihouseweb.com
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iHOUSEweb: The 74-Person Powerhouse
Analyzing the quiet giant of Realtor IDX platforms and its 67% direct traffic dominance
While SaaS giants chase viral growth, iHOUSEweb is building a $10M empire on the back of pure utility. This isn't a flashy startup; it's a precision tool for real estate agents who need leads, not hype.
"67% direct traffic proves they don't just acquire users—they own them."
The Retention Engine
The most telling metric here isn't revenue—it's the traffic composition. With 67% direct traffic and only 6% from organic search, iHOUSEweb has achieved what every SaaS founder dreams of: a user base that bookmarks the login page. This isn't a platform users discover; it's one they rely on daily.
The Niche Trap
With 74 employees and $10M in revenue, they're pulling in roughly $135k per employee—a solid ratio for a services-adjacent SaaS. But the cracks show in the global rank (#1.1M) and keyword strategy. They're not competing for broad terms; they're fighting for 'ihouse' and 'link out'—highly specific, low-volume queries that signal a captive, not growing, audience.
The tech stack tells a story of pragmatic evolution. jQuery and Bootstrap suggest a mature codebase, while Vite and Tailwind indicate modernization efforts. It's a ship being rebuilt at sea—functional but not bleeding edge.
- The 'ihouse' brand moat: 3,730 monthly searches for their core term creates a defensible brand presence
- Low organic acquisition: 6% search traffic suggests either weak SEO or a product that sells through referrals
- Lead-gen focus: Their entire value prop is built around turning website visitors into agent leads
The Unspectacular Unicorn
iHOUSEweb proves that boring, reliable infrastructure beats hype cycles every time. They're not building a movement—they're building a machine.
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Meta Tags
Real Estate Websites with IDX and CRM for Realtors
iHOUSEweb is the best IDX website platform with MLS® search and CRM, helping Realtors and brokers easily build lead-generating real estate websites.
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About ihouseweb.com
iHOUSEweb is the best IDX website platform with MLS® search and CRM, helping Realtors and brokers easily build lead-generating real estate websites.
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Technology Stack
ihouseweb.com uses 20 technologies across their website including Google Fonts, HSTS, Cloudflare Turnstile, Webflow, and more.
Fonts
Google Fonts
Security
HSTS, Cloudflare Turnstile, reCAPTCHA
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
ihouseweb.com receives approximately 32.2K monthly visitors and ranks #1,131,355 globally. The website has a bounce rate of 94% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:21 on the site.
The majority of ihouseweb.com's traffic comes from undefined, .
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