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The Silent Giant of CRE Tech
How Buildout dominates commercial real estate with 77% direct traffic
While most proptech startups chase VC funding and viral marketing, Buildout quietly built a $21.7M revenue engine with 77% direct traffic—proving that in commercial real estate, reliability beats buzz.
"Buildout doesn't just serve CRE brokers—it becomes the invisible backbone of their entire deal lifecycle."
The Full-Lifecycle Empire
Buildout isn't a tool—it's a platform. From listing creation to transaction management, it powers the entire CRE broker workflow. With 144 employees and $21.7M in revenue, they've achieved what most SaaS companies dream of: deep integration into daily operations. The 77% direct traffic rate is the ultimate validation—brokers don't discover Buildout, they rely on it.
The Growth Anomaly
Here's what's counterintuitive: only 16% of traffic comes from organic search. That's not a weakness—it's a moat. While competitors battle for keywords like 'CRE software,' Buildout's users type 'buildout' directly into their browsers. This is the signature of a sticky, mission-critical platform. The 271K monthly visits represent active professionals, not casual browsers.
- 77% direct traffic = exceptional user stickiness and brand recall
- Only $8.4M raised for $21.7M revenue = capital efficiency典范
- 144 employees to serve a massive market = lean operations
- 16% organic traffic = not chasing SEO, owning the market
The leadership team reveals the strategy: Kyle Malone (CFO), Matt Collis (CFO), and Margaret Zachar (Director of Sales) aren't building for investors—they're building for operators. The tech stack (jQuery, Tailwind, Bootstrap) might seem dated to Silicon Valley purists, but it's battle-tested and reliable. In CRE, where deals involve millions of dollars, stability trumps novelty every time.
The Real Estate Paradox
Buildout proves that in legacy industries, the best growth strategy is becoming so essential that users have no choice but to come back.
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Buildout | Commercial Real Estate Software for CRE brokers
Learn why Buildout, the full-lifecycle CRE broker empowerment platform, is uniquely positioned to power CRE broker success.
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About buildout.com
Learn why Buildout, the full-lifecycle CRE broker empowerment platform, is uniquely positioned to power CRE broker success.
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Technology Stack
buildout.com uses 31 technologies across their website including AccessiBe, Vimeo, YouTube Embed, Font Awesome, Google Fonts, and more.
Accessibility
AccessiBe
Video
Vimeo, YouTube Embed
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Font Awesome, Google Fonts
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Laravel
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Squarespace, Webflow
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AWS CloudFront
Traffic & Audience
buildout.com receives approximately 271.2K monthly visitors and ranks #90,898 globally. The website has a bounce rate of 44% with visitors viewing an average of 13.9 pages per visit. Users spend an average of 8:16 on the site.
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