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iiba.org

19 technologies
VerifiedVisit259.9K/mo$15M45119 Tech25 Leads
Deep Dive

IIBA: The Unsung Gatekeeper of Business Analysis

How a 30,000-member non-profit quietly commands a $15M revenue empire

While tech giants chase AI hype, IIBA has built a fortress on the bedrock of human analysis. With 259,898 monthly visitors and 1.7M backlinks, this isn't just a professional association—it's the operating system for global business analysis.

259,898
monthly website visits
30,000
global members
1.7M
backlinks
48%
organic search dominance

"IIBA doesn't follow business trends—they define the vocabulary business analysts use to interpret them."

The Network Effect Engine

With 100+ chapters and 500+ partners, IIBA has engineered a classic network effect. Their 48% organic traffic share proves their content isn't just consumed—it's referenced. The 'babok' keyword alone drives 5,930 monthly searches, making their framework the de facto global standard.

The Certification Flywheel

IIBA's revenue model is elegantly simple: certify professionals, then certify their career progression. From ECBA (entry-level) to CBAP (expert), they've created a clear ladder where each rung requires renewed investment. This isn't just education—it's a subscription to professional legitimacy.

What's most revealing is their traffic distribution. Despite being a global organization, the top countries show 'undefined'—suggesting either data collection issues or a truly borderless membership base. Their 38% direct traffic indicates remarkable brand loyalty: professionals don't stumble upon IIBA; they seek it out.

  • Their Digital Library+ represents a strategic pivot from physical resources to scalable digital assets
  • The 1.7M backlinks suggest their content is widely cited in academic and corporate settings
  • 451 employees serving 30,000 members creates a 66:1 member-to-staff ratio—remarkably efficient
Doesn't offer job placement services
Owns the global standard (BABOK)
No public financial transparency beyond revenue
Creates self-reinforcing certification ecosystem
Limited public product innovation roadmap
Maintains authority through rigorous frameworks

The Ultimate Professional Moat

IIBA has turned business analysis from a job function into a credentialed profession with global standards. Their $15M revenue on 30K members suggests ~$500 annual value per member—a testament to their perceived indispensability.

What tech stack does Iiba use?

32 detected
Accessibility1
Cloud & Hosting1
Privacy & Consent1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics13
L
LinkedIn Insight Tag
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
T
Twitter Pixel
C
Cloudflare
G
Google APIs
J
jsDelivr
G
Google Tag Manager
G
Google Static
G
Google AdSense
G
Google Analytics
P
Pardot

How much traffic does Iiba get?

Traffic & Engagement

174.0K
Monthly Visits
-35.7%
6.0
Pages/Visit
10:47
Avg. Duration
54%
Bounce Rate
Monthly Traffic Trend-28%
241.4K
Oct 2025
Oct
270.8K
Nov 2025
Nov
174.0K
Dec 2025
Dec

Rankings

#203,470
Global Rank
#27,097
Canada Rank
Education
Category

Backlinks & Authority

1.8M
Backlinks
6.6K
Ref. Domains
43
Authority Score
Low
Penalty Risk
Backlinks Trend+34%
1.3M
Jul 2025
Jul
1.4M
Aug 2025
Aug
1.5M
Sep 2025
Sep
1.6M
Oct 2025
Oct
1.7M
Nov 2025
Nov
1.8M
Dec 2025
Dec

Search Traffic

Organic
91.6K
Paid
3.5K

Top Organic Keywords

#1iiba
1,900 vol15.3%
#1ecba
590 vol4.8%
#1ecba certification
480 vol3.9%
#1iiba certification
480 vol3.9%
#1business analyst certification
1,300 vol3.2%

Where is Iiba's audience located?

🇨🇦Canada17.0%
🇺🇸United States16.8%
🇮🇳India16.6%
🇬🇧United Kingdom8.0%
🇫🇷France4.0%

Device Distribution

Desktop53.0%
Mobile47.0%

What keywords does Iiba rank for?

5 keywords
1iiba8.6K vol$0.77
2babok5.9K vol$1.83
3cbap6.2K vol$2.81
4iiba certification2.0K vol$1.45
5ecba3.0K vol$2.44

How is Iiba's SEO?

Open Graph Image

OG Image preview
og:image

https://www.iiba.org/globalassets/logos/iiba-logos/768x492_iiba_logo.jpg

Meta Tags

title47 chars

Business Analysis | The Global Standard | IIBA®

description562 chars

International Institute of Business Analysis™ (IIBA®) is a professional association dedicated to supporting business analysis professionals deliver better business outcomes. IIBA connects almost 30,000 members, over 100 Chapters, and more than 500 training, academic, and corporate partners around the world. As the global voice of the business analysis community, IIBA supports recognition of the profession, networking and community engagement, standards and resource development, and comprehensive certification programs. For more information visit iiba.org.

og:title

International Institute of Business Analysis™ | IIBA®

languageEN

H1 Tags

h1New Year, New Opportunities
h1IIBA’s New Digital Library+
h1Empowering Business Analysis Professionals Worldwide

Who works at Iiba?

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What do customers think of Iiba?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Iiba

What is Iiba's Revenue?
Iiba generates approximately $15M in annual revenue. With 451 employees, that's $33,259 per employee.
What does Iiba do?
International Institute of Business Analysis™ (IIBA®) is a professional association dedicated to supporting business analysis professionals deliver better business outcomes. IIBA connects almost 30,000 members, over 100 Chapters, and more than 500 training, academic, and corporate partners around the world. As the global voice of the business analysis community, IIBA supports recognition of the profession, networking and community engagement, standards and resource development, and comprehensive certification programs. For more information visit iiba.org.
How fast is Iiba growing?
Iiba has declined by 35.7% in the last 6 months according to traffic data. employee count has changed by 18% year over year.
How do people interact with Iiba?
When visiting Iiba, visitors view an average of 6.0 pages per visit, and spend around 10:47 on the site, and the bounce rate is 53.7%.
How do people find Iiba?
78.9K people (45%) visit Iiba directly. 91.6K (53%) find them through organic search. 3.5K (2%) come through paid advertising.
Who uses Iiba?
Iiba's top market is Canada with 29.6K visitors (17.0%). United States is 2nd with 29.2K (16.8%). India is 3rd with 28.8K (16.6%).
What technologies does Iiba use?
Iiba uses 19 technologies across their website including Accessibility, Video, Fonts. Key technologies include AccessiBe, Vimeo, YouTube Embed, Google Fonts.
Who are Iiba's competitors?
Iiba's main competitors include GS1 Canada, We Animals Media, CNIB, March of Dimes Canada, Fedcap Canada. These companies operate in similar markets and compete for the same customer base.

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About iiba.org

International Institute of Business Analysis™ (IIBA®) is a professional association dedicated to supporting business analysis professionals deliver better business outcomes. IIBA connects almost 30,000 members, over 100 Chapters, and more than 500 training, academic, and corporate partners around the world. As the global voice of the business analysis community, IIBA supports recognition of the profession, networking and community engagement, standards and resource development, and comprehensive certification programs. For more information visit iiba.org.

Company Overview

iiba.org
Website
computers_electronics_and_technology
Industry
#148,267
Global Rank
259.9K
Monthly Visitors
19
Technologies
25+
Employees

Contact iiba.org

Technology Stack

iiba.org uses 19 technologies across their website including AccessiBe, Vimeo, YouTube Embed, Google Fonts, and more.

Accessibility

AccessiBe

Video

Vimeo, YouTube Embed

Fonts

Google Fonts

CDN

cdnjs, jsDelivr

Cloud & Hosting

Cloudflare

Privacy & Consent

Termly

Traffic & Audience

259.9K
Monthly Visits
38%
Bounce Rate
3.7
Pages/Visit
1:57
Avg. Duration

iiba.org receives approximately 259.9K monthly visitors and ranks #148,267 globally. The website has a bounce rate of 38% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 1:57 on the site.

The majority of iiba.org's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is iiba.org?
International Institute of Business Analysis™ (IIBA®) is a professional association dedicated to supporting business analysis professionals deliver better business outcomes. IIBA connects almost 30,000 members, over 100 Chapters, and more than 500 training, academic, and corporate partners around the world. As the global voice of the business analysis community, IIBA supports recognition of the profession, networking and community engagement, standards and resource development, and comprehensive certification programs. For more information visit iiba.org.
What technologies does iiba.org use?
iiba.org uses 19 technologies including AccessiBe, Vimeo, YouTube Embed, and 13 more. View the full tech stack analysis above.
How do I contact iiba.org?
You can contact iiba.org through their contact page.
What are iiba.org's social media accounts?
iiba.org is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is iiba.org?
iiba.org receives approximately 259.9K monthly visitors and ranks #148,267 globally. Traffic is declining by 7.2% month-over-month.

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This page provides publicly available information about iiba.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit iiba.org directly at https://iiba.org.