iipay.com
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iiPay: The Stealthy Global Payroll Powerhouse
A $66M revenue company flying under the radar but scaling fast
In the crowded world of global payroll, iiPay isn't trying to be the loudest—it's trying to be the most reliable. With $66M in revenue and 407 employees, this isn't a startup; it's a scaled, focused machine.
"iiPay isn't chasing vanity metrics. With a lean web presence but heavy revenue, they're playing a different game entirely."
The Enterprise Playbook
iiPay targets mid-to-large enterprises that need payroll compliance across borders. Their client base likely includes companies with complex international operations where accuracy and timing are non-negotiable. The 407 employees suggest a specialized, high-touch service model rather than a self-serve SaaS platform.
The Traffic Paradox
Here's the anomaly: iiPay generates only 4,572 monthly visits despite $66M in revenue. This isn't a failure—it's a signal. Their sales motion is likely high-touch, referral-driven, or enterprise-led. The 33% direct traffic suggests strong brand recall among existing clients, while the 37% organic search indicates they're not aggressively SEO-optimized, which is typical for enterprise B2B.
The keyword data reveals an interesting focus. While 'iipay' dominates searches, long-tail queries like 'are in kind benefits compensation for service' and 'in kind benefits' suggest their content strategy targets compliance-heavy, nuanced payroll questions—exactly what enterprises need but what generic payroll platforms avoid.
- Revenue-to-traffic ratio is 14,400x—extremely high for B2B, indicating low-volume, high-value deals
- Leadership team is payroll-native with Curtis Holmes at the helm
- Tech stack leans on proven tools (jQuery, Bootstrap, Cloudflare) rather than bleeding-edge frameworks—pragmatic over flashy
iiPay is a B2B revenue engine, not a growth story
They've built a $66M business without relying on viral traffic or flashy branding—proof that in payroll, trust beats scale.
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Open Graph Image
https://www.iipay.com/wp-content/uploads/2018/01/cropped-iiPay-Favicon-60-x-60.png
Meta Tags
Changing Global Payroll | iiPay
iiPay global payroll services pay employees accurately and on time. From payroll reporting to epay slips and efficient HCM data transfer, companies bank on us.
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About iipay.com
iiPay global payroll services pay employees accurately and on time. From payroll reporting to epay slips and efficient HCM data transfer, companies bank on us.
Company Overview
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Technology Stack
iipay.com uses 25 technologies across their website including Wistia, Font Awesome, Google Fonts, Sentry, and more.
Video
Wistia
Fonts
Font Awesome, Google Fonts
Error Tracking
Sentry
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs, jsDelivr
Traffic & Audience
iipay.com receives approximately 4.6K monthly visitors and ranks #4,326,299 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:08 on the site.
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This page provides publicly available information about iipay.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit iipay.com directly at https://iipay.com.