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iipay.com
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iipay.com

25 technologies
VerifiedVisit4.6K/mo$66M40725 Tech25 Leads
Deep Dive

iiPay: The Stealthy Global Payroll Powerhouse

A $66M revenue company flying under the radar but scaling fast

In the crowded world of global payroll, iiPay isn't trying to be the loudest—it's trying to be the most reliable. With $66M in revenue and 407 employees, this isn't a startup; it's a scaled, focused machine.

$66.1M
Annual Revenue
407
Employees
4,572
Monthly Visits
37%
Organic Traffic

"iiPay isn't chasing vanity metrics. With a lean web presence but heavy revenue, they're playing a different game entirely."

The Enterprise Playbook

iiPay targets mid-to-large enterprises that need payroll compliance across borders. Their client base likely includes companies with complex international operations where accuracy and timing are non-negotiable. The 407 employees suggest a specialized, high-touch service model rather than a self-serve SaaS platform.

The Traffic Paradox

Here's the anomaly: iiPay generates only 4,572 monthly visits despite $66M in revenue. This isn't a failure—it's a signal. Their sales motion is likely high-touch, referral-driven, or enterprise-led. The 33% direct traffic suggests strong brand recall among existing clients, while the 37% organic search indicates they're not aggressively SEO-optimized, which is typical for enterprise B2B.

The keyword data reveals an interesting focus. While 'iipay' dominates searches, long-tail queries like 'are in kind benefits compensation for service' and 'in kind benefits' suggest their content strategy targets compliance-heavy, nuanced payroll questions—exactly what enterprises need but what generic payroll platforms avoid.

  • Revenue-to-traffic ratio is 14,400x—extremely high for B2B, indicating low-volume, high-value deals
  • Leadership team is payroll-native with Curtis Holmes at the helm
  • Tech stack leans on proven tools (jQuery, Bootstrap, Cloudflare) rather than bleeding-edge frameworks—pragmatic over flashy
No aggressive digital marketing footprint
Stable $66M revenue with 407 employees
Minimal public reviews or social proof
Specialized in complex global payroll compliance
Traffic ranking is low (#4.3M globally)
High-touch enterprise sales model

iiPay is a B2B revenue engine, not a growth story

They've built a $66M business without relying on viral traffic or flashy branding—proof that in payroll, trust beats scale.

What tech stack does Iipay use?

34 detected
Video1
Error Tracking1
Programming Languages1
Cloud & Hosting2
Privacy & Consent1
Marketing Automation1
Analytics & Marketing1
Web Standards2
Build Tools1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics9
G
Google Analytics
H
HubSpot
G
Google APIs
G
Google Tag Manager
H
HubSpot
J
jsDelivr
C
Cloudflare
G
Google Static
A
Analytics Service

How much traffic does Iipay get?

Traffic & Engagement

4.6K
Monthly Visits
1.4
Pages/Visit
0:08
Avg. Duration
49%
Bounce Rate
Monthly Traffic Trend-23%
6.0K
Oct 2025
Oct
4.8K
Nov 2025
Nov
4.6K
Dec 2025
Dec

Traffic Sources

Search
37%
Direct
33%
Social
4%
Referrals
9%
Email
0%
Paid
16%

Where is Iipay's audience located?

🌍56.6%
🌍43.0%
🌍0.4%

What keywords does Iipay rank for?

5 keywords
1iipay1.9K vol$1.37
2criteo iipay100 vol
3ipay payroll60 vol
4are in kind benefits compensation for service540 vol
5in kind benefits540 vol

How is Iipay's SEO?

Open Graph Image

OG Image preview
og:image

https://www.iipay.com/wp-content/uploads/2018/01/cropped-iiPay-Favicon-60-x-60.png

Meta Tags

title31 chars

Changing Global Payroll | iiPay

description159 chars

iiPay global payroll services pay employees accurately and on time. From payroll reporting to epay slips and efficient HCM data transfer, companies bank on us.

languageEN-US

H1 Tags

h1Global payroll, making the complex simple.

Schema Types

VideoObjectVideoObjectUnknownOrganization

Who works at Iipay?

Loading leads...

What do customers think of Iipay?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Iipay

What is Iipay's Revenue?
Iipay generates approximately $66M in annual revenue. With 407 employees, that's $162,500 per employee.
What does Iipay do?
iiPay global payroll services pay employees accurately and on time. From payroll reporting to epay slips and efficient HCM data transfer, companies bank on us.
How fast is Iipay growing?
Iipay employee count has changed by 13% year over year.
What technologies does Iipay use?
Iipay uses 25 technologies across their website including Video, Fonts, Error Tracking. Key technologies include Wistia, Font Awesome, Google Fonts, Sentry.
Who are Iipay's competitors?
Iipay's main competitors include Blue Marble Payroll, Ramco Systems, activpayroll, CloudPay, Papaya Global. These companies operate in similar markets and compete for the same customer base.

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About iipay.com

iiPay global payroll services pay employees accurately and on time. From payroll reporting to epay slips and efficient HCM data transfer, companies bank on us.

Company Overview

iipay.com
Website
computers_electronics_and_technology
Industry
#4,326,299
Global Rank
4.6K
Monthly Visitors
25
Technologies
25+
Employees

Technology Stack

iipay.com uses 25 technologies across their website including Wistia, Font Awesome, Google Fonts, Sentry, and more.

Video

Wistia

Fonts

Font Awesome, Google Fonts

Error Tracking

Sentry

Programming Languages

PHP

CMS

WordPress

CDN

cdnjs, jsDelivr

Traffic & Audience

4.6K
Monthly Visits
49%
Bounce Rate
1.4
Pages/Visit
0:08
Avg. Duration

iipay.com receives approximately 4.6K monthly visitors and ranks #4,326,299 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:08 on the site.

The majority of iipay.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is iipay.com?
iiPay global payroll services pay employees accurately and on time. From payroll reporting to epay slips and efficient HCM data transfer, companies bank on us.
What technologies does iipay.com use?
iipay.com uses 25 technologies including Wistia, Font Awesome, Google Fonts, and 19 more. View the full tech stack analysis above.
How do I contact iipay.com?
You can contact iipay.com via email at [email protected] or through their contact page.
What are iipay.com's social media accounts?
iipay.com is active on twitter, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is iipay.com hiring?
Check iipay.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is iipay.com?
iipay.com receives approximately 4.6K monthly visitors and ranks #4,326,299 globally. Traffic is declining by 4.4% month-over-month.

Related Searches

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This page provides publicly available information about iipay.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit iipay.com directly at https://iipay.com.