iliad.it
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Iliad: The French Disruptor in Italy
Analyzing the data behind Europe's fastest-growing mobile carrier
Iliad isn't just selling SIM cards; it's engineering a price war that forced the entire Italian telecom sector to react. With nearly 10 million monthly visits and a 'Per Sempre' pricing promise, they've turned a commodity market into a growth engine.
"Iliad proved that in a saturated market, the only way to win is to commoditize the infrastructure and compete on price transparency."
The Traffic Monolith
With 48% direct traffic and 47% organic search, Iliad commands a level of brand loyalty that incumbents like TIM and Vodafone struggle to match. The keyword 'iliad' alone drives over 322,000 monthly searches—more than their nearest competitors combined. This isn't accidental traffic; it's a user base actively seeking the brand.
The 'Per Sempre' Lock-in
The 'Per Sempre' (Forever) promise is a psychological masterstroke. By guaranteeing price stability, Iliad removes the churn variable that plagues the telecom industry. While competitors rely on retention discounts and contract renegotiations, Iliad builds loyalty through predictability. The result? A massive 95.9% traffic share from Italy, indicating a hyper-localized, domestic stronghold.
The company's tech stack reveals a modern approach to legacy telecom problems. Utilizing Tailwind CSS, PWA capabilities, and AccessiBe for accessibility, they've built a digital front-end that feels more like a fintech startup than a traditional carrier. However, the 1.9/5 Trustpilot rating (based on nearly 8,000 reviews) highlights a critical friction point: while the product is simple, the customer support infrastructure is struggling to keep up with the explosive growth.
- Brutal Pricing Strategy: Undercut incumbents by 30-50% to force market share acquisition.
- Digital-First Operations: Heavy investment in PWA and web tech to reduce physical overhead.
- Hyper-Local Dominance: 95.9% traffic from Italy suggests a 'land and expand' strategy before European rollout.
The Bottom Line
Iliad is a volume play in a margin-heavy industry, betting that scale will eventually force profitability.
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Open Graph Image
https://www.iliad.it/assets/images/logo_iliad.png
Meta Tags
Offerte mobile, fibra e smartphone - iliad
Scegli iliad: offerte per telefonia mobile, 4G, 5G e Fibra senza costi nascosti. Per sempre. Unisciti alla #Rivoluzioneiliad e scopri tutti i vantaggi su iliad.it
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Iliad
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Reviews (20)
Recandomi Esselunga di Biella…
Recandomi Esselunga di Biella operatrice di ILIAD molto professionale attenta al cliente ,sorridente soddisfatto 💕
Physical prepaid SIM card at good price
I needed a physical SIM card and was warmly welcomed and helped in an Iliad store in Italy. The staff were friendly, patient, and very helpful. Within minutes, I walked out with exactly the SIM I wanted — at a sharp price, with a large high-speed data bundle. Chapeau for the great service and value!
Supersatisfied
Supersatisfied: I used to have other companies and I was switching from one to the other because they were ripping me off in one way or another, then when I switched to Iliad many years ago I no longer had any problems and I forgot about them in a good way: I just have to pay every month and that's it. The website and management are great, very clear and easy to use. The tariffs also leave me very satisfied. If they continue like this, I will not think of changing company. When Iliad came into Italy, it was like a breath of fresh air after years of sly people. Mercie!
Check well what you pay for
We purchased SIM cards to the whole family at the airport with the assistance of the company’s sales person. The process was quick and easy. The phone service was pretty good. The problem was that apparently the sales person signed us on a long term plan instead of one month only as we requested and monthly payments were dudcyed through our credit card till we noticed it and stopped it. Be ware!
Good for mobile, very bad for wifi
Sono cliente Iliad Mobile da anni e mi trovo molto bene: rete stabile, trasparente e senza sorprese. Per questo motivo avevo grandi aspettative quando ho attivato Iliadbox Fibra FTTH. Purtroppo, l’esperienza è stata completamente diversa. Fin dai primi giorni ho avuto problemi di stabilità della connessione: i dispositivi risultano connessi ma la rete va e viene, i video live si bloccano, le videochiamate cadono e la navigazione è intermittente. Ho eseguito test dettagliati via cavo e Wi-Fi, provando anche un modem alternativo (FritzBox), cambiando cavi, porte e verificando che la perdita di pacchetti inizia già dal secondo hop della rete Iliad. Ho aperto diversi ticket e inviato PEC, ma i tecnici (Iliad e Open Fiber) si sono limitati a fare speed test di pochi secondi, che ovviamente risultano normali, e hanno poi chiuso la segnalazione dichiarando il problema risolto — quando non lo era affatto. Dopo oltre un mese e mezzo di disservizi, ho dovuto passare a un altro operatore (Sky Wifi). Peccato, perché il servizio mobile rimane eccellente, ma la gestione della fibra e del supporto tecnico non è all’altezza dello standard Iliad. English version: I’ve been an Iliad Mobile customer for years and I’ve always been very satisfied — great service, reliable coverage, and transparent pricing. That’s why I decided to try Iliad Fiber (Iliadbox FTTH) for my home connection. Unfortunately, the experience was completely different. From day one, the connection has been unstable: devices stay connected, but internet access drops randomly, live streams freeze, and video calls disconnect. I ran detailed wired and Wi-Fi tests, even used a FritzBox, changed cables and ports, and confirmed that packet loss starts from the second hop within Iliad’s own network. I opened multiple support tickets and even sent official complaints (PEC), but technicians from Iliad and Open Fiber only performed short speed tests — which obviously look fine — and then closed the case saying the issue was “solved”. It never was. After more than a month and a half of service instability, I decided to switch to another provider (Sky Wifi). It’s a shame, because Iliad Mobile is excellent, but Iliad Fiber’s technical support and stability are nowhere near the same level.
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About iliad.it
Scegli iliad: offerte per telefonia mobile, 4G, 5G e Fibra senza costi nascosti. Per sempre. Unisciti alla #Rivoluzioneiliad e scopri tutti i vantaggi su iliad.it
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Technology Stack
iliad.it uses 10 technologies across their website including AccessiBe, PHP, Matomo, Google Analytics, and more.
Accessibility
AccessiBe
Programming Languages
PHP
Analytics & Marketing
Matomo, Google Analytics
Web Standards
PWA
UI Libraries
DaisyUI, Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
iliad.it receives approximately 9.9M monthly visitors and ranks #5,796 globally. The website has a bounce rate of 37% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 3:05 on the site.
The majority of iliad.it's traffic comes from undefined, undefined, .
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