fastweb.it
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Fastweb: Italy's Fiber Titan
A deep dive into the ISP that commands 3.6M monthly visits
Fastweb isn't just an ISP; it's the digital backbone of Italy. With a massive employee base and a tech stack built for scale, they are aggressively moving beyond connectivity into the energy market.
"Fastweb has achieved the rare feat of dominating a market while maintaining a direct traffic share that rivals social media giants."
The Convergence Play
Fastweb is executing a classic convergence strategy. By bundling fiber, mobile, and energy, they are increasing customer lifetime value (CLTV) and reducing churn. The data shows a user base that doesn't just browse; they rely on Fastweb for essential services. With 47% direct traffic, the brand is deeply embedded in the daily lives of Italians.
Tech Stack Analysis
Under the hood, Fastweb utilizes a robust hybrid stack. They leverage jQuery and Bootstrap for rapid frontend development, while Matomo and Google Analytics provide dual-layer data insights. The presence of HSTS and Microsoft Ads indicates a mature, security-conscious, and performance-driven marketing engine.
Despite a 2.9/5 Trustpilot rating across 21,000 reviews—a common struggle for large-scale ISPs—Fastweb's operational metrics remain strong. The traffic split is telling: 45% organic search vs. 47% direct. This suggests that while SEO is vital for acquisition, brand loyalty and direct logins (via 'myfastweb') are the retention engines.
- Market Position: A top-tier player in Italy's telecom infrastructure.
- Digital Moat: 410,278 backlinks create a formidable SEO barrier.
- Product Expansion: Successfully pivoting from pure connectivity to energy utilities.
- Social Presence: Active across TikTok, YouTube, and LinkedIn, adapting to diverse demographics.
The Infrastructure Play
Fastweb proves that in the ISP game, infrastructure ownership and brand ubiquity are the ultimate defensibility.
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Who competes with Fastweb?
Device Distribution
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5 keywordsHow is Fastweb's SEO?
Meta Tags
Fastweb - Fibra ottica, ADSL, Mobile ed Energia
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Fastweb
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Activity & Engagement
Contact Information
Reviews (20)
Harpreet singh
Good service:)
Super
Super fantastic
Top quality
Top quality
Tempi e performance rispettati
Tempi e performance rispettati
All was as expected.
All was as expected.
Frequently Asked Questions about Fastweb
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About fastweb.it
Company Overview
fastweb.it Social Media
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Technology Stack
fastweb.it uses 11 technologies across their website including HSTS, PHP, Microsoft Ads, and more.
Security
HSTS
Programming Languages
PHP
Advertising
Microsoft Ads
Customer Support
Zendesk
Analytics & Marketing
Matomo, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
fastweb.it receives approximately 3.7M monthly visitors and ranks #15,029 globally. The website has a bounce rate of 49% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 3:07 on the site.
The majority of fastweb.it's traffic comes from undefined, undefined, .
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This page provides publicly available information about fastweb.it. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fastweb.it directly at https://fastweb.it.