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Impac: The NZ Safety Monopoly You Haven't Noticed
How a 90-person Kiwi consultancy quietly dominates a fragmented market
While global safety giants chase scale, Impac has built a fortress in New Zealand by owning every layer of the health & safety stack—from recruitment to software to boots-on-the-ground training. This isn't just a consultancy; it's a vertically integrated safety ecosystem.
"They don't just sell safety services—they've built a closed-loop system where recruitment feeds training, software manages compliance, and PPE completes the circle."
The Vertical Stack Play
Impac's genius isn't in any single service—it's in the integration. They offer consultation, training, software (RM Express), recruitment, prequalification, and PPE. This creates lock-in: once you're in their ecosystem, leaving means rebuilding your entire H&S infrastructure. Their LMS (lms.impac.co.nz) and recruitment arm create a sticky flywheel that competitors can't replicate.
The Traffic Paradox
Despite 6,613 monthly visits and a #2.9M global rank, Impac dominates via intent, not volume. Their top keywords—'impac wellington' (220/mo), 'impac safety' (170/mo)—show a brand-driven market. The real story is the 8,650 monthly searches for 'nebosh'—a certification they teach. They're capturing the demand before it even knows it needs them.
The company's leadership reveals their strategic depth: Nicholas Matzopoulos (Head Training), Shelly Matzopoulos (Head Quality), and Logan Aves (Managing Director) form a core that bridges operational excellence with regulatory mastery. Their contact emails—[email protected], [email protected]—hint at a support-first model that keeps enterprise clients locked in.
- Vertical integration from recruitment to PPE creates unmatched client stickiness
- Dominates NZ's fragmented H&S market through local expertise, not global branding
- Software (RM Express) is the Trojan horse for deeper enterprise integration
- Training captures high-intent traffic before competitors can
The Unsexy Empire
Impac proves that in B2B services, depth beats breadth. They're not building a platform—they're building an indispensable local monopoly that global players can't touch.
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NZ Workplace Health & Safety Consultation, Training, Software, Recruitment, Prequalification and PPE | Impac
We are New Zealand’s Health and Safety experts with unrivalled industry experience. We understand your H&S challenges and are the best equipped people in the market to find solutions that work for you and your organisation.
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About impac.co.nz
We are New Zealand’s Health and Safety experts with unrivalled industry experience. We understand your H&S challenges and are the best equipped people in the market to find solutions that work for you and your organisation.
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impac.co.nz uses 17 technologies across their website including Google Maps, Font Awesome, Google Fonts, reCAPTCHA, and more.
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Google Maps
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Font Awesome, Google Fonts
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reCAPTCHA
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PHP
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
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LiveChat
Traffic & Audience
impac.co.nz receives approximately 6.6K monthly visitors and ranks #2,897,664 globally. The website has a bounce rate of 64% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:38 on the site.
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