impacthk.org
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ImpactHK: Building Home, Not Just Shelters
A data-driven look at Hong Kong's most innovative homelessness charity
In a city where 1,400 people sleep rough every night, one organization is rejecting the traditional shelter model. ImpactHK isn't just providing beds—they're rebuilding lives from the ground up, one kindness at a time.
"They're not solving homelessness—they're solving for the human being experiencing it."
The Human-First Model
While traditional charities focus on immediate shelter, ImpactHK's model is radically different. They work with people experiencing homelessness to help them settle in a safe home, restore mental and physical wellbeing, build self-esteem, increase social capital, and discover purpose. This isn't about temporary fixes—it's about sustainable reintegration. With 35 dedicated employees, they're operating at a scale that allows for personalized, dignity-first care.
Digital Presence & Growth
ImpactHK's digital footprint tells an interesting story. With 5,643 monthly visits and a global rank of #3,292,984, they're not a viral phenomenon—but they don't need to be. The 50% organic search traffic reveals strong brand recognition; people are actively seeking them out. The 34% direct traffic suggests a loyal, returning community. Their keyword strategy is bilingual and intentional: 'impacthk' and 'impact hk' drive 600 monthly searches, while '同路舍' (their Chinese name) captures another 160.
- Dual-language strategy captures both Western and local Chinese audiences
- Tech stack includes modern frameworks (Tailwind CSS, Bootstrap) for accessibility
- Social media presence across Facebook, LinkedIn, and Instagram for multi-channel engagement
- Google Forms integration for volunteer and donation workflows
What makes ImpactHK truly unique is their rejection of the 'charity industrial complex.' They're not chasing viral moments or celebrity endorsements. Instead, they're building sustainable systems—using modern web technology, maintaining consistent digital presence, and focusing on long-term outcomes. Their $4.9M revenue with 35 employees suggests efficient operations, likely prioritizing program spending over marketing overhead. The fact that 'hk fire donation where' appears as a top keyword indicates they respond to immediate community needs while maintaining their core mission.
The Kindness Multiplier
ImpactHK proves that tech-enabled compassion can scale without losing its soul
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Home | ImpactHK - Kindness Matters
同路舍的願景是建⽴⼀個具包容性的⾹港，讓每個⼈都有⼀個安全、可以稱之為「家」的地⽅，並培養與鄰舍守望相助的精神。我們的使命是幫助正在經歷無家的⼈⼠，使其能在⼀個安全的家中安頓下來，恢復他們的⾝⼼健康，建⽴其⾃尊及社會資本，以重燃他們的夢想 ImpactHK has a vision for an inclusive Hong Kong where everyone has a safe place to call home and cares for their neighbour. We work with people experiencing homelessness to help them settle in a safe home, restore their mental and physical wellbeing, build their self-esteem, increase their social capital and discover their purpose.
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About impacthk.org
同路舍的願景是建⽴⼀個具包容性的⾹港，讓每個⼈都有⼀個安全、可以稱之為「家」的地⽅，並培養與鄰舍守望相助的精神。我們的使命是幫助正在經歷無家的⼈⼠，使其能在⼀個安全的家中安頓下來，恢復他們的⾝⼼健康，建⽴其⾃尊及社會資本，以重燃他們的夢想 ImpactHK has a vision for an inclusive Hong Kong where everyone has a safe place to call home and cares for their neighbour. We work with people experiencing homelessness to help them settle in a safe home, restore their mental and physical wellbeing, build their self-esteem, increase their social capital and discover their purpose.
Company Overview
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Technology Stack
impacthk.org uses 22 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs, unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
impacthk.org receives approximately 5.6K monthly visitors and ranks #3,292,984 globally. The website has a bounce rate of 33% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:27 on the site.
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