incluvie.com
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Incluvie: The Rotten Tomatoes for Representation
A $1.8M revenue startup scoring Hollywood on diversity, and the SEO strategy that's fueling its rise.
In a Hollywood obsessed with IP and box office numbers, Incluvie is quietly building a new metric: the Inclusion Score. With 15 employees and $1.8M in revenue, this isn't just a passion project—it's a business capitalizing on the cultural shift toward authentic representation.
"Incluvie isn't just reviewing movies; they're auditing Hollywood's conscience and turning it into a searchable dataset."
The SEO Playbook: Riding the Viral Wave
Incluvie's traffic strategy is a masterclass in capitalizing on cultural moments. Their top keyword isn't a niche film term—it's 'dracula 2025' with over 280,000 monthly searches. They are positioning themselves as the definitive review source for upcoming blockbusters, capturing search volume before competitors even notice the trend. This high-volume approach funnels users into their niche database of identity-focused reviews.
The Product: Beyond the Binary Score
Unlike generic review aggregators, Incluvie focuses specifically on three verticals: People of Color, Women, and LGBTQ+ representation. Their 'Incluvie Score' acts as a standardized metric for a notoriously subjective aspect of film. By aggregating reviews and data around identity, they serve a specific user base: moviegoers who vote with their wallets and demand accountability from studios.
The platform operates in the 'arts_and_entertainment' industry, a crowded space. However, their specific focus on representation allows them to avoid direct competition with giants like IMDb or Rotten Tomatoes. Instead, they own a specific slice of the market that is growing in cultural relevance.
- Niche Dominance: They own the 'representation' search vertical, avoiding head-to-head battles with general review sites.
- Data-Driven Advocacy: Moving beyond 'woke' discourse to quantifiable metrics (the Incluvie Score).
- Content Velocity: Capitalizing on upcoming releases (like Dracula 2025) to drive traffic to legacy content.
The Verdict: A Scalable Niche
With $1.8M in revenue and a lean team, Incluvie proves that 'woke' content, when executed with solid SEO and a clear metric, is a viable business model—not just a social stance.
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Incluvie | Find Movies with Diversity and Inclusion | Movie Reviews About Identity and Representation!
Movie database. See the Incluvie score for movies based on representation for people of color, women, and LTBTQ+. Read movie and TV reviews. Allies are important!
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About incluvie.com
Movie database. See the Incluvie score for movies based on representation for people of color, women, and LTBTQ+. Read movie and TV reviews. Allies are important!
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incluvie.com uses 13 technologies across their website including Vimeo, Font Awesome, Google Fonts, WordPress, and more.
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incluvie.com receives approximately 28.8K monthly visitors and ranks #987,999 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:58 on the site.
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