indebted.co
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InDebted: The AI-First Debt Collector
How a $107M-funded startup is automating the most painful part of business finance.
Debt collection is a $40B industry plagued by aggressive tactics and broken relationships. InDebted isn't just iterating on the old model—they are replacing the human collector with an AI-first platform that prioritizes customer experience over harassment.
"InDebted proves that empathy in debt collection isn't a soft skill—it's a scalable business model powered by data."
The Growth Trajectory
With 206,000 monthly visits and a revenue run rate exceeding $66M, InDebted is scaling aggressively. The traffic distribution is telling: 61% comes directly, indicating strong brand recall and repeat usage by businesses managing portfolios. Unlike typical B2B SaaS, they capture 24% of traffic via organic search, showing they are winning high-intent keywords like 'ai debt collection software' (200 monthly volume) without relying heavily on paid ads.
The Product Philosophy
Their tech stack reveals a modern, performance-obsessed architecture. They utilize Splide for carousels, Lottie for lightweight animations, and AOS for scroll-triggered interactions. This isn't just a website; it's a progressive web app (PWA) designed to handle complex financial workflows on any device. By leveraging Tailwind CSS and Bootstrap, they maintain a consistent UI that scales across their 31 detected technologies.
The leadership team reflects a blend of financial expertise and technical rigor. With John Watson as CCO and Fabio Elizandro heading Engineering, InDebted balances aggressive commercial expansion with robust product development. Their focus on 'undefined' markets (likely privacy-protected enterprise segments) suggests they are penetrating large, sensitive financial institutions that require strict data governance.
- AI-Driven Recovery: Replacing human collectors with automated, empathetic communication.
- Customer-Centric UX: 61% direct traffic indicates high client retention and trust.
- Modern Tech Stack: PWA implementation ensures speed and reliability for financial workflows.
- Global Ambition: Key leadership based in AU & NZ, with US market penetration evident in keyword data.
The Verdict: A Fintech Unicorn in the Making
InDebted is solving a universal pain point with superior tech. For investors, the $107M war chest and high direct traffic signal a company ready for hyper-growth.
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InDebted | The collections backbone for leading organisations
InDebted is changing the world of consumer debt recovery for good by creating a better way for businesses to support their customers to get back on track.
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About indebted.co
InDebted is changing the world of consumer debt recovery for good by creating a better way for businesses to support their customers to get back on track.
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Technology Stack
indebted.co uses 31 technologies across their website including AccessiBe, Google Maps, Google Fonts, and more.
Accessibility
AccessiBe
Maps
Google Maps
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Google Fonts
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PHP
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cdnjs, jsDelivr
Traffic & Audience
indebted.co receives approximately 206.7K monthly visitors and ranks #184,078 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 2:07 on the site.
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