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INDG: The Invisible Engine Behind Luxury's Visuals
How a Dutch CGI powerhouse scaled enterprise content to $71M without a public portfolio
INDG isn't just another CGI studio—it's a visual content system. While competitors chase viral campaigns, this Amsterdam-based firm quietly industrializes content production for giants like Adidas, Philips, and Levi's, blending AI, proprietary tech, and industrialized scale.
"They don't sell visuals—they sell a visual content system that scales. The difference is existential."
The Scale Paradox
With only 7,976 monthly visits, INDG's traffic seems modest—until you realize their clients don't discover them via Google. They're hired for multi-million dollar contracts. The 44% direct traffic proves enterprise relationships, not SEO. Their organic keywords are dominated by branded searches ('indg', 'indg careers'), revealing a company that wins through reputation, not visibility.
The Invisible Hand of Luxury
INDG's client roster reads like a luxury goods hall of fame. They don't showcase work publicly—because their NDA-protected relationships with automotive, fashion, and electronics giants are their moat. Their head of digital fashion, Bastiaan Geluk, and creative director Swan Lefevre suggest a focus on high-end, brand-critical visual systems where consistency across thousands of SKUs is the real product.
The tech stack reveals their edge: jQuery, Swiper, GSAP, and Tailwind CSS for frontend, plus AWS CloudFront and Cloudflare for global delivery. But the real magic is proprietary. They're not using off-the-shelf AI—they're building systems that automate visual content at industrial scale, where 'brand-consistent' is the non-negotiable constraint.
- Enterprise-first model: 336 employees serving a handful of massive clients, not thousands of SMBs
- Asset-light growth: No funding round, yet $71M in revenue—profitability over blitzscaling
- Hybrid AI-CGI approach: Using AI as a force multiplier, not a replacement for creative quality
- System over service: Building repeatable infrastructure, not one-off campaigns
The Future of Visual Content is Systematic
INDG proves that in enterprise, the most valuable companies aren't the loudest—they're the ones that make scale look effortless.
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INDG. Visual Content Systems at Enterprise Scale.
INDG builds systems for large-scale visual content production. Combining CGI, AI, and proprietary technology, we deliver brand-consistent content with industrialized scale and control.
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About indg.com
INDG builds systems for large-scale visual content production. Combining CGI, AI, and proprietary technology, we deliver brand-consistent content with industrialized scale and control.
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indg.com uses 17 technologies across their website including Font Awesome, HSTS, Webflow, and more.
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Webflow
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unpkg, jsDelivr
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AWS CloudFront, Cloudflare
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indg.com receives approximately 8.0K monthly visitors and ranks #2,503,997 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:41 on the site.
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