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INFI: The QSR Kiosk Playbook
How 80 people are building the physical layer of fast-food's digital future
INFI isn't just selling kiosks; they're selling the 'tech advantage' to 80-person QSR franchises. While everyone chases AI, INFI bets that physical ordering hardware is the unsung hero of restaurant scaling.
"The real moat isn't the kiosk—it's the friction-free ecosystem from mobile app to kitchen ticket."
The Franchisee's Dilemma
INFI targets the exact intersection of 'too small for custom dev' and 'too big for generic POS'. With $12M revenue and 80 employees, they're the Goldilocks solution for franchises scaling from 5 to 50 locations. Their traffic profile reveals a savvy user base: 47% direct traffic suggests strong retention and brand recall.
The 'Hello Jasmine' Signal
Their top keywords reveal a fascinating SEO strategy: 'hello jasmine chicken leg' and 'boba x - eden prairie' aren't random—they're hyper-local menu item searches. This signals INFI's deep integration with specific restaurant menus, likely powering discoverability for their clients' locations. They're not just ranking for 'kiosk'; they're ranking for the food itself.
The tech stack tells a story of pragmatic modernity. jQuery and Bootstrap coexist with Tailwind CSS and Ant Design—a reflection of building for legacy browser support while keeping interfaces fresh. The login portal (infi-console.firebaseapp.com) suggests a cloud-native, single-page application architecture, prioritizing real-time updates for kitchen staff.
- Mobile-first ordering meets physical kiosk deployment—a rare dual-channel play
- B2B2C model: They monetize the restaurant, but their end-user is the hungry customer
- The 'undefined' traffic geography (90.3%) suggests either tracking issues or a predominantly US-based client base
INFI is the 'Intel Inside' for QSRs
They don't win by being the flashiest—they win by being the invisible infrastructure that makes fast food faster. With $12M in revenue and a focused team of 80, they're proving that boring B2B hardware, when paired with smart software, can scale without the hype cycle.
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INFI: Self Ordering Kiosks & Software For QSR Restaurants
INFI creates mobile apps, restaurant kiosks, and marketing services for QSR & Franchise. We give restaurants a tech advantage that helps scale their business.
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About infi.us
INFI creates mobile apps, restaurant kiosks, and marketing services for QSR & Franchise. We give restaurants a tech advantage that helps scale their business.
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infi.us uses 32 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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infi.us receives approximately 27.7K monthly visitors and ranks #635,843 globally. The website has a bounce rate of 36% with visitors viewing an average of 6.6 pages per visit. Users spend an average of 1:19 on the site.
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