influxdata.com
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InfluxData: The Unsung Backbone of IoT
How a $202M-backed database company quietly powers the industrial internet
In a world obsessed with AI and crypto, InfluxData is building the industrial-scale data plumbing that makes everything else possible. While you've likely never visited their site, their database is ingesting billions of sensor readings every second.
"InfluxData isn't chasing the latest AI hype cycle—they're building the foundation that makes IoT data actually usable."
The Silent Majority of Traffic
With 373,938 monthly visits and a global rank of #108,684, InfluxData operates in the shadows. Their traffic distribution reveals a telling story: 54% comes from organic search, while 36% is direct traffic. This isn't a company that buys its way into conversations—it's found through necessity. When developers need time-series data handling, they search for 'influxdb' (16,530 monthly searches) or 'telegraf' (56,100 searches), not through flashy ads.
The Funding-to-Revenue Mismatch
Here's the provocative reality: InfluxData has raised $202M but only generates $30.6M in revenue. That's a 6.6x funding-to-revenue multiple that would make most SaaS investors nervous. With just 203 employees, they're running lean compared to their war chest. This suggests two possibilities: either they're in a prolonged growth phase before a major enterprise push, or the market for time-series databases is more niche than the funding implies.
The tech stack tells a story of pragmatism over flash. They use jQuery alongside modern tools like Vite and Tailwind CSS, indicating a mature codebase that evolves incrementally rather than chasing every framework trend. The presence of Ant Design and DaisyUI suggests a focus on building functional, not flashy, interfaces for their core audience: engineers and data architects.
- Telegraf drives 56,100 monthly searches—more than their flagship product 'influxdb' (16,530)
- Direct traffic (36%) is unusually high for a developer tool, indicating strong brand recall
- 8.7M backlinks suggest massive ecosystem integration and documentation value
The Anti-Hype Database Playbook
InfluxData proves that in infrastructure, quiet dominance beats loud marketing. Their $202M war chest suggests they're preparing for the IoT data explosion while competitors chase AI trends.
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About influxdata.com
Company Overview
Technology Stack
influxdata.com uses 29 technologies across their website including Font Awesome, Adobe Fonts, HSTS, reCAPTCHA, Sentry, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
HSTS, reCAPTCHA
Error Tracking
Sentry
Backend Frameworks
Ruby on Rails
Programming Languages
PHP
CMS
Contentful
Traffic & Audience
influxdata.com receives approximately 373.9K monthly visitors and ranks #108,684 globally. The website has a bounce rate of 47% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 2:25 on the site.
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