infobip.com
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Infobip: The Unstoppable CPaaS Giant
How a Croatian startup outmaneuvered Twilio to build a $735M revenue omnichannel empire.
In the crowded world of Communications Platform as a Service (CPaaS), Infobip isn't just playing the game—they're rewriting the rules. While competitors focus on APIs, Infobip has engineered a full-stack omnichannel platform that bridges the gap between raw code and enterprise-grade marketing automation.
"Infobip proves that in the API economy, owning the customer journey is more valuable than just selling the pipes."
The Revenue Trajectory
Infobip has achieved what few tech startups manage: massive scale without sacrificing speed. With nearly 900k monthly visits and a workforce exceeding 3,500, they've crossed the chasm from startup to enterprise behemoth. Their traffic split—47% organic, 45% direct—reveals a brand that is both discoverable and sticky. Users aren't just stumbling upon Infobip; they are typing the name directly into their browser, a strong signal of brand equity in a B2B market often dominated by generic search terms.
The API Wars
Infobip’s SEO strategy is aggressive and precise. They rank for high-intent terms like 'WhatsApp API' (76k monthly searches) and even 'Twilio' (537k monthly searches)—literally bidding on and ranking alongside their biggest competitor. This isn't just marketing; it's a declaration of war. By positioning themselves as the superior alternative to Twilio, especially in the WhatsApp Business ecosystem, Infobip captures traffic at the exact moment of purchase intent.
The technology stack is a modern, frontend-heavy beast. Utilizing Tailwind CSS, Vite, and a suite of UI libraries (Bootstrap, Ant Design, Chakra UI), the platform prioritizes developer experience and rapid iteration. However, the Trustpilot rating of 1.9/5 based on 20 reviews is a stark reminder of the friction inherent in enterprise B2B sales. While the product scales to millions of messages, the onboarding experience for smaller clients seems to be a pain point, a common growing pain for platforms transitioning from SMB-focused to enterprise-first.
- Dominates the WhatsApp Business API vertical with massive keyword volume.
- Successfully monetizes an omnichannel strategy (SMS, Email, Chatbots) rather than just selling individual APIs.
- Leverages a global workforce to support 24/7 enterprise SLAs, a key differentiator from smaller competitors.
The Verdict: A Sleeping Giant
Infobip is no longer just a CPaaS provider; it is the infrastructure layer for global business communication, outpacing incumbents through sheer scale and API dominance.
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Infobip - The best omnichannel marketing platform
Engage your customers and prospects with simple drag and drop email, SMS, chatbot or build custom solutions with the best in class APIs
Build meaningful customer relationships across any communication channel
Drive deeper customer engagement with secure, personalized communications across SMS, RCS, Email, Voice, WhatsApp, and more.
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Reviews (20)
I use the chat solution and it works great
I have built a chat solution for one of my agency's clients. The solution works great so far, I have nothing else to comment.
Very high speed of response of support…
Very high speed of response of support team, ease when creating account, kind attitude of sales team and support team. I can highly recommend the sales manager Zoia Kobets
None existant support
I wanted to integrate Infobip TXT service with Microsoft Dynamics, I setup the integration, but the texts were getting as far as Infobip and stopping, even for verifies numbers, I raised a support request but nothing back from them in over 3 weeks, so I moved on!
Misleading pricing model and poor use
Building a chatbot during the trial period reveals several serious issues. The interface is counterintuitive — it doesn’t allow for a clear overview of the decision tree or the efficient reuse of conversation sequences. What’s worse, you soon discover that the service isn’t based on a single subscription, but on multiple overlapping ones. While configuring your chatbot, the system doesn’t warn you that the features you’re adding come with additional costs. These are not advanced or exceptional features — they are basic tools required to make the chatbot truly functional. Once the trial ends, if you don’t pay the full amount resulting from these hidden add-ons, your bot configuration panel disappears entirely, and you can’t use or access your chatbot. Even more frustratingly, if you don’t use the service for a while (because your bot is inaccessible, of course), the company still expects you to pay retroactively for all the months you’ve been inactive. In my case, having set payments to manual top-up mode, I went on holiday and returned to find that I had to pay for two months I hadn’t used the service at all — just to regain access. When I contacted the company to explain that I was being charged for a service I couldn’t even use, their response was that the service had been “available”, therefore the charge was justified. This is absurd, considering that the control panel becomes inaccessible the moment you stop paying. In short, the product is confusing, the billing system is misleading, and the customer support simply refuses to acknowledge the flaws in their model. I strongly advise anyone considering this service to read the small print very carefully before committing.
I don't recommend them
I don't recommend them. They haven't been able to solve a simple integration problem with Hubspot for four weeks. Support is a complete disaster! It's hard to know who to contact for technical issues.
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About infobip.com
Engage your customers and prospects with simple drag and drop email, SMS, chatbot or build custom solutions with the best in class APIs
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Technology Stack
infobip.com uses 25 technologies across their website including Wistia, Google Fonts, HSTS, reCAPTCHA, and more.
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Wistia
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HSTS, reCAPTCHA
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Traffic & Audience
infobip.com receives approximately 895.3K monthly visitors and ranks #47,567 globally. The website has a bounce rate of 54% with visitors viewing an average of 5.5 pages per visit. Users spend an average of 4:51 on the site.
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This page provides publicly available information about infobip.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit infobip.com directly at https://infobip.com.