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Sinch: The Silent Powerhouse of CPaaS
How a Swedish company quietly built a $700M communications empire while others chased hype
In a world obsessed with shiny new tech, Sinch is building the invisible infrastructure that powers billions of conversations daily. While competitors chase headlines, this Swedish giant has quietly become the backbone of enterprise communication.
"Sinch isn't selling features—they're selling the ability to have conversations at scale, and they've built a $1.5B war chest to own that space."
The Infrastructure Play
Sinch operates in the unsexy but critical CPaaS (Communications Platform as a Service) space. Their 47% direct traffic indicates strong brand recognition among enterprise buyers—these aren't casual visitors, they're developers and IT leaders returning to a platform they already trust. The 43% organic search shows they're winning discovery for critical terms like 'sms and voice service provider' with 12,490 monthly searches.
The Trust Paradox
Here's the fascinating contradiction: Sinch commands a 1.5/5 Trustpilot rating from just 28 reviews—yet their revenue and employee growth tell a different story. This isn't a consumer brand; it's an enterprise infrastructure play. The low consumer rating likely reflects that end-users never see Sinch—they're the pipes beneath the apps. For founders, this is a masterclass in B2B positioning: you don't need happy consumers, you need happy CTOs.
The keyword data reveals their strategic positioning. While they rank for 'sinch' (34,820 monthly searches), their real opportunity lies in capturing intent around 'whatsapp business web' (420,070 monthly searches) and specific use cases like 'sinch engage salesforce sms campaign'. They're not just a generic provider—they're embedding themselves into specific enterprise workflows.
- Infrastructure-first approach: They're the plumbing, not the faucet
- Enterprise DNA: 3,542 employees suggests deep vertical integration
- Multi-channel dominance: SMS, voice, email, video, verification—unified API
- Global reach: Undisclosed traffic share suggests strong international footprint
The Unsexy Billion-Dollar Bet
Sinch proves that in enterprise tech, boring infrastructure beats flashy features every time. Their $709M revenue on $1.5B funding shows disciplined scaling—while others burn cash on marketing, Sinch invests in the pipes that make conversations happen. For product teams: the lesson is clear. Own the workflow, not the buzzwords.
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https://sinch.com/wp-content/uploads/2024/09/Sinch-Customer-Communications-Cloud-homepage-hero_1200x628.png
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SMS Messaging, Voice, Email, Video & Verification APIs | Sinch
Unlock meaningful conversations across the customer journey with programmable SMS, voice, email, video, & verification APIs!
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Sinch
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Reviews (20)
Extremely poor customer service and…
Extremely poor customer service and support. Everything is fine until something goes wrong, and it can take days if not weeks to fix. This is not ideal if you rely on this service as part of a business.
Horrible website. Unable to login. Can't see prices
It's a pity I cannot give a negative number of stars. Anyway. I created an account and did all the verification. Today I want to log into the system. There's no clear way, link, space. The stupid bot machine asked me about my details (name, email, country), then suggested me to create a support ticket. HORRIBLE. YOU DON'T KNOW WHERE THE HELL MUST YOU GO TO LOG IN. How am I going to buy anything? I now want to log in, just to cancel the account and go labsxxx or gateway api.
I spoke to this lady Juliana.Menegatti
I spoke to this lady Juliana.Menegatti. I explained i might want to use their product services. They first send a team meeting . After waiting on teams no response, but understood she was held up. Then I explained I might want to use their marketing services. I told them that customer may need to place an order on my website. Suddenly she erupted saying they don't have a product for me . Crazy, you think you would gather that information from visiting their website, before sharing your personal information in the first place. Very Rude Woman .
Would give them 0 stars if i could
Would give them 0 stars if i could. worked with a company for more than 15 years that was purchased by Sinch. customer service was horrible, and the people at corporate were worse. They would freeze or shut off your service, send an email and refuse to answer the phone. There are difficult business to work with, and then there are terrible "people" to deal with and they some how manage to get the people who fall in both buckets
Very difficult platform to work with…
Very difficult platform to work with with horrible customer service to boot. We are a legitimate company that is trying to fund our account just so we can test their service but they keep rejecting us and won't communicate. Moving on to alternative companies.
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About sinch.com
Unlock meaningful conversations across the customer journey with programmable SMS, voice, email, video, & verification APIs!
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sinch.com uses 18 technologies across their website including HSTS, Laravel, PHP, and more.
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Traffic & Audience
sinch.com receives approximately 592.2K monthly visitors and ranks #75,486 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 2:08 on the site.
The majority of sinch.com's traffic comes from undefined, undefined, .
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