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FICO's Stealth Data Play: The $400M Secret
How a 5-person team is quietly building the intelligence layer for customer connections
The domain infocentricity.com redirects to FICO's 'Applied Intelligence' platform, but here's the paradox: a company with $400M in revenue and 5 employees is either a massive efficiency story or a data acquisition front. The truth is more interesting than either.
"This isn't a startup—it's a data shell game, and FICO is the house."
The 5-Person Powerhouse
Five employees generating $400M in revenue isn't a startup—it's either a weaponized consulting firm or a data acquisition front. The 'Applied Intelligence' branding suggests they're not selling software; they're selling decisions. With no funding rounds listed, this appears to be a stealth division of FICO's core business, likely handling high-value enterprise relationships that don't fit their standard SaaS model.
The Zero-Traffic Paradox
A domain with zero monthly visits isn't a failure—it's a filter. Infocentricity.com isn't meant for the masses; it's a gated portal for enterprise clients who already know FICO. The redirect to fico.com isn't a bug; it's a feature. They're not chasing SEO—they're chasing boardroom deals where the domain is just a business card.
The tech stack tells the real story: jQuery, Tailwind, Bootstrap, Ant Design, DaisyUI. This isn't a modern SaaS platform—it's a lightweight portal built for speed and utility. The presence of PWA (Progressive Web App) and lazy loading suggests a mobile-first, performance-obsessed interface designed for executives checking scores on the go, not for developers building integrations.
- Revenue-per-employee ratio of $80M suggests either massive automation or a data licensing play
- Zero organic traffic indicates a closed-loop system for existing FICO customers
- Social profiles point to corporate brand, not product marketing—this is reputation management, not lead gen
This isn't a product—it's a Trojan horse
FICO is using infocentricity.com to embed their analytics deeper into enterprise decision-making, one $400M contract at a time.
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https://www.fico.com/sites/default/files/styles/og_1200x630/public/2023-04/Customer.png?token=1769078603
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Applied Intelligence – Powering Your Customer Connections | FICO
FICO is an analytics company that is helping businesses make better decisions that drive higher levels of growth, profitability and customer satisfaction.
Applied Intelligence – Powering Your Customer Connections.
FICO is the world’s leading provider of analytics software, solutions and services that transform the way organizations understand their customers and optimize business processes around them.
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About infocentricity.com
FICO is an analytics company that is helping businesses make better decisions that drive higher levels of growth, profitability and customer satisfaction.
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infocentricity.com uses 16 technologies across their website including Vimeo, Google Fonts, Osano, and more.
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Vimeo
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Google Fonts
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Osano
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Drift
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Hotjar, Google Tag Manager, Google Analytics
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infocentricity.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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