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Infraspeak: The $38M Facility Management Brain
How a Portuguese startup is automating the $1T facility ops industry
While the facility management industry drowns in paper tickets and Excel chaos, Infraspeak is quietly building the operational brain for 233 employees managing $38.2M in revenue. This isn't just another SaaS tool—it's an end-to-end automation engine connecting the entire physical operation.
"They're not just digitizing facility management—they're eliminating the human middleman between a broken light bulb and its resolution."
The Workflow Revolution
Infraspeak's genius isn't in the features—it's in the connections. With 46% organic traffic and 44% direct traffic, they've achieved what most B2B SaaS companies fail at: creating a product so sticky that facility managers search for it by name (2,040 monthly 'infraspeak' searches) rather than generic terms. The platform doesn't just track maintenance; it orchestrates entire workflows across contractors, internal teams, and IoT systems.
The SEO Moat
Here's the counterintuitive insight: Infraspeak ranks for 'gmao' (53,040 monthly searches) and 'mantenimiento preventivo' (4,820 searches) but owns the brand conversation. This is classic top-of-funnel dominance—they're capturing generic facility management intent while building a brand that drives direct traffic. The 46% organic split suggests they're winning the long game, not just buying clicks.
The leadership team tells the story of their focus. CEO Felipe Ávila, CRO Robert Blackler, and heads spanning delivery to enterprise success in LatAm—they're building a global operation with regional depth. The $40M funding sits behind a platform that doesn't just digitize paper; it replaces entire layers of coordination.
- End-to-end automation replaces manual coordination between teams
- Complete visibility across entire facility operations, not just siloed functions
- Intelligent automation that learns from patterns and reduces human intervention
- Global reach with LatAm expertise (key for emerging markets)
The $1T Opportunity
Infraspeak is positioning itself as the operating system for physical infrastructure in a world where every building needs a brain.
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Collaborative Facilities Management Platform · Infraspeak
Infraspeak is a unique facilities management platform that connects your entire operation — with end-to-end collaboration, complete visibility, and intelligent automation.
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About infraspeak.com
Infraspeak is a unique facilities management platform that connects your entire operation — with end-to-end collaboration, complete visibility, and intelligent automation.
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infraspeak.com uses 19 technologies across their website including Font Awesome, HSTS, Storyblok, and more.
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Traffic & Audience
infraspeak.com receives approximately 122.8K monthly visitors and ranks #292,079 globally. The website has a bounce rate of 34% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 3:09 on the site.
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