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inne: Hormone-Free Contraception's $6.6M Bet
How a German startup is challenging Big Pharma with CE-certified saliva tracking
While the contraceptive pill has dominated for 60 years, a quiet revolution is brewing in Berlin. inne isn't just another health app—it's the first CE-certified saliva-based contraception, turning your phone into a medical-grade fertility tracker. With 52 employees and $6.6M in revenue, they're proving that natural family planning can be both scientific and scalable.
"inne isn't disrupting contraception—it's resurrecting it. By making fertility awareness medically certified, they're turning what was once 'alternative' into the new standard."
The Product-Market Fit Puzzle
inne's traffic reveals a fascinating split: 42% direct visits vs 45% organic search. This isn't viral growth—it's intentional community building. The top search term 'inne' commands 4,850 monthly searches, but 'inne careers' (280) and 'inne startup' (210) suggest they're attracting talent and investors, not just customers. Their audience isn't chasing trends; they're seeking medical-grade alternatives.
The Certification Moat
While competitors like Natural Cycles built on temperature tracking, inne went for the CE certification gold standard. Their saliva-based test strips aren't just accurate—they're legally approved as contraception in the EU and UK. This creates a regulatory moat that's nearly impossible for wellness apps to cross. They've turned biology into a compliance feature.
The tech stack tells its own story. Built with Flutter for cross-platform reach, they're using Swiper for their UI and PWA capabilities for accessibility. But the real innovation is in the hardware-software integration: each saliva test strip connects to an app that translates hormonal data into actionable fertility windows. It's the Apple approach to contraception—hardware, software, and services in one closed loop.
- CE-certified (medical device class IIb) - a first for saliva-based contraception
- Dual revenue streams: B2B partnerships and direct-to-consumer sales
- Community-driven growth with [email protected] driving organic reach
- 46% direct traffic suggests strong brand recall and repeat usage
The $6.6M Question
Can a medical device company scale like a consumer app? inne's bet is that certification + community creates an unbreakable moat. For founders: this is how you turn regulatory hurdles into competitive advantages. For investors: watch the [email protected] pipeline—it's their hidden growth engine.
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inne Minilab
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Reviews (5)
Game-changing mini-lab!
Since I started using the Inne mini-lab, I have been able to gain a deeper understanding of myself through the concept of radical self-knowledge. The app is user-friendly, with a clear and comprehensive layout that made the learning curve fast and easy. Despite my daily routine being hard to predict, I have been able to incorporate Inne into my routine thanks to its ease of use. The onboarding call was particularly helpful, and all my questions were answered in a way that I could easily understand. It is evident that the Inne team is dedicated to providing an outstanding user experience, and for that, I congratulate you all. Thanks for your hard work and commitment to developing such an excellent product!!
Great product that really helps me to…
Great product that really helps me to overlook and understand my cycle. Great customer service and app. Really love the design as well!
Perfect
Perfect. Easy to handle.
Works really well!! Love the design.
After a few months of trying to get pregnant, I bought the inne minilab in order to try and figure out the timing of my ovulation better. The first month inne found my ovulation right away and the second month using the product I got pregnant!! It is a beautiful device, sleek and subtle, and the app is really nicely designed as well. I had tried natural cycles before and inne is much easier, and feels more reliable. I have recommended it to a number of friends
Timeframe is difficult when you work in…
Timeframe is difficult when you work in shifts Works only with wifi , on a cruise it wasn’t possible to use it
Dear Nicole, Thank you for taking the time to share your feedback with us. We are very sorry that your experience with inne was not as smooth as you hoped for during your cruise trip. The minilab was designed with your comfort in mind and we made sure your inne ritual continues uninterruptedly even while you are traveling: The inne reader can send your test results to your inne app using Bluetooth only - no wifi needed. We'd be happy to support you personally and ensure a better experience during your next trip. Warm regards, Your inne team
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inne.io uses 39 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, Sentry, and more.
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inne.io receives approximately 43.3K monthly visitors and ranks #819,671 globally. The website has a bounce rate of 51% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:23 on the site.
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