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inplayer.com

15 technologies
VerifiedVisit54.4K/mo$7M5515 Tech
Deep Dive

InPlayer: The Unsung Monetization Engine

Why a niche sports streaming platform quietly powers $7.2M in annual revenue

While everyone chases TikTok fame, InPlayer operates in the shadows of live sports, turning pay-per-view streams into a $7.2M revenue machine. This isn't a consumer-facing giant—it's the invisible infrastructure behind niche sports leagues and global streaming events.

$7.2M
Annual Revenue
55
Employees
54K
Monthly Visits
42%
Direct Traffic

"InPlayer proves that in a world obsessed with scale, vertical depth beats horizontal reach every single time."

The Hidden Traffic Engine

With 42% direct traffic and only 54K monthly visits, InPlayer's audience is hyper-qualified. These aren't casual browsers—they're sports fans who've bookmarked specific streaming pages. The 31% organic search traffic reveals a content strategy built around long-tail keywords like 'aib gaa ulster club senior football final 2025' rather than generic 'streaming' terms. This is intentional fragmentation: owning micro-audiences across hundreds of sports properties rather than fighting for mainstream attention.

The Revenue Reality Check

At $7.2M revenue with 55 employees, InPlayer generates approximately $130K per employee—solid for a B2B SaaS in a niche vertical. But here's the provocative truth: their 2.3/5 Trustpilot rating from just 6 reviews suggests either a product that's 'good enough' for its market, or a platform where users have no alternative. The low review volume is more telling than the score—it means their customer base is small but sticky.

Their keyword strategy reveals a fascinating arbitrage: 'glory kickboxing live stream free' (450 monthly searches) and 'chris' jazz cafe' (1,380 searches) show they're capturing both hardcore sports fans and cultural event viewers. This isn't accidental—it's a deliberate play to become the monetization layer for any live event that needs paywalling, from combat sports to jazz performances.

  • Vertical depth over horizontal scale: 54K visits but highly targeted
  • Infrastructure-first approach: AWS CloudFront + HubSpot stack suggests enterprise-grade delivery
  • The 'boring' tech stack (jQuery, Bootstrap) indicates they prioritize reliability over bleeding-edge features
  • Direct traffic dominance shows strong brand recall in niche communities
They DON'T chase viral growth or mainstream adoption
They DO own the monetization layer for hundreds of micro-events
They DON'T have flashy AI features or Web3 integration
They DO maintain lean operations with 55 employees
They DON'T compete on brand awareness
They DO generate predictable revenue from predictable audiences

InPlayer is the anti-unicorn—and that's its superpower

While VCs chase hockey-stick growth, this platform quietly monetizes the long tail of live sports. In a world of noise, focus wins.

What tech stack does Inplayer use?

22 detected
Security1
Programming Languages1
Privacy & Consent1
Marketing Automation1
CSS Frameworks1
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics7
G
Google Analytics
G
Google Tag Manager
H
HubSpot
G
Google Tag Manager
G
Google APIs
H
HubSpot
G
Google Static

How much traffic does Inplayer get?

Traffic & Engagement

54.4K
Monthly Visits
2.4
Pages/Visit
0:55
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend-46%
100.0K
Oct 2025
Oct
89.4K
Nov 2025
Nov
54.4K
Dec 2025
Dec

Traffic Sources

Search
31%
Direct
42%
Social
14%
Referrals
12%
Email
0%
Paid
1%

Where is Inplayer's audience located?

🌍30.4%
🌍12.4%
🌍9.3%
🌍4.3%
🌍3.4%

What keywords does Inplayer rank for?

5 keywords
1brasspass340 vol
2aib gaa ulster club senior football final 2025 kilkoo vs scottstown how to watch130 vol
3hasc concert watch110 vol
4glory kickboxing live stream free450 vol
5chris' jazz cafe1.4K vol

How is Inplayer's SEO?

Meta Tags

title57 chars

Pay Per View & Live Streaming Platform | InPlayer Paywall

description132 chars

Monetize your videos with InPlayer, the world’s leading pay per view & OTT live streaming platform. Grow your revenue with InPlayer.

languageEN-US

H1 Tags

h1InPlayer is Now JW Player.

What is Inplayer's revenue?

$7M
Annual Revenue
55
-55%
Employees
$131K
Revenue/Employee
#9,913
Growjo Rank
Tech Services
London, UK
Headquarters

Who works at Inplayer?

Loading leads...

What do customers think of Inplayer?

Inplayer

Inplayer

2.3
6 reviews
✓ Claimed

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
2/17/2015

Contact Information

Address:
GB

Reviews (6)

Filter by rating:
Byron
8/11/2024
🇩🇪 Germany2 reviewsOrganicUnverified
Experience date: 8/9/2024
Scam! Stay away!!

Scam. Don't touch it. They copy legit links to live-streaming or other events and lead people to their page. Even if you just register with an email and have not read or consented to any terms or conditions, so never made a deal with them and obviously also never used their content (if there even is one), they still use your email and send you an invoice.

👍 1
Ross
5/30/2023
🇮🇪 Ireland2 reviewsOrganicUnverified
Experience date: 4/14/2023
They stole my money off me

They stole my money off me. I paid for a service to stream a game and didn’t get the service. They then refused to refund me my money. Scumbags.

👍 1
Michael Satva
8/31/2022
🇺🇸 United States2 reviewsOrganicUnverified
I tried to cancel my membership and now they want to sue me.

Their website does not show anywhere what type of membership you have. And then when I went to cancel and tried to reason with them they threatened IMMEDIATELY to sue for past due amount. THESE GUYS SUCK.

👍 2
siw
1/17/2022
🇳🇴 Norway1 reviewsOrganicUnverified
Im not able to cancel my subscription!

Im not able to cancel my subscription! have forgot my password, and have attempted to reset password several times, but no luck. site says "success" - but no reset-email for me. so - how tf do I stop the subscription payment recurring..... not nice Inplayer.

👍 2
Jan Kjærgaard Hansen
5/22/2021
🇩🇰 Denmark17 reviewsOrganicUnverified
Tonight I should have enjoyed the music…

Tonight I should have enjoyed the music from Worthy Farm, but despite of contact to inplayer who coordinate the access, I could'nt get the access. I will never use inplayer again, it's a great disappointment and waste of money!

👍 1

Frequently Asked Questions about Inplayer

What is Inplayer's Revenue?
Inplayer generates approximately $7M in annual revenue. With 55 employees, that's $130,500 per employee.
What does Inplayer do?
Monetize your videos with InPlayer, the world’s leading pay per view & OTT live streaming platform. Grow your revenue with InPlayer.
How fast is Inplayer growing?
Inplayer employee count has changed by -55% year over year.
What technologies does Inplayer use?
Inplayer uses 15 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Google Fonts, reCAPTCHA, PHP.
Who are Inplayer's competitors?
Inplayer's main competitors include VideoLAN, Renderforest, Squirrels, Lumen5, Frame.io. These companies operate in similar markets and compete for the same customer base.
What do customers think of Inplayer?
Inplayer has a Trustpilot score of 2.3 out of 5 (2 stars) based on 6 customer reviews.

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What are Inplayer's key pages?

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About inplayer.com

Monetize your videos with InPlayer, the world’s leading pay per view & OTT live streaming platform. Grow your revenue with InPlayer.

Company Overview

inplayer.com
Website
sports
Industry
#578,466
Global Rank
54.4K
Monthly Visitors
15
Technologies

inplayer.com Key Pages

Technology Stack

inplayer.com uses 15 technologies across their website including Google Fonts, reCAPTCHA, PHP, and more.

Fonts

Google Fonts

Security

reCAPTCHA

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Privacy & Consent

CookieYes

Traffic & Audience

54.4K
Monthly Visits
39%
Bounce Rate
2.4
Pages/Visit
0:55
Avg. Duration

inplayer.com receives approximately 54.4K monthly visitors and ranks #578,466 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:55 on the site.

The majority of inplayer.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is inplayer.com?
Monetize your videos with InPlayer, the world’s leading pay per view & OTT live streaming platform. Grow your revenue with InPlayer.
What technologies does inplayer.com use?
inplayer.com uses 15 technologies including Google Fonts, reCAPTCHA, and 9 more. View the full tech stack analysis above.
How do I contact inplayer.com?
You can contact inplayer.com through their contact page.
Is inplayer.com hiring?
Check inplayer.com's careers page for current job openings and opportunities.
How popular is inplayer.com?
inplayer.com receives approximately 54.4K monthly visitors and ranks #578,466 globally. Traffic is declining by 39.2% month-over-month.

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This page provides publicly available information about inplayer.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit inplayer.com directly at https://inplayer.com.