inpost.pl
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The Paczkomat® Revolution
How InPost became Poland's logistics giant with 14M monthly visits
InPost didn't just enter the Polish logistics market—it rewrote the rules. With 14 million monthly visits and a 4.2 Trustpilot rating from 24,000+ reviews, this isn't just a courier service. It's a cultural phenomenon built on the Paczkomat® network that redefined how 38 million Poles receive packages.
"InPost proves that in logistics, the best customer experience isn't faster vans—it's eliminating the human altogether."
The Silent Network Effect
With 56% direct traffic (vs 29% organic), InPost's dominance is self-reinforcing. Poles don't search for 'package delivery'—they type 'inpost' directly. This isn't brand recognition; it's infrastructure integration into daily life. The 2.8M backlinks suggest they've become the default verb for shipping in Poland.
From Courier to Platform
InPost's tech stack reveals their ambition: PWA for universal access, Tailwind/Bootstrap for rapid iteration, and Google Analytics/Tag Manager for obsessive optimization. They're not just moving boxes—they're building a logistics OS. The 336K monthly searches for 'inpost' alone dwarf their competitors' total volume.
The keyword data tells a revealing story: 'inpost sledzenie' (tracking) generates 50K monthly searches, while 'inpost paczkomaty' gets only 13K. This asymmetry exposes their core strength—Poles trust InPost so completely that they don't need to verify what a Paczkomat is. They just track it.
- Paczkomat® isn't a feature—it's a moat so deep competitors can't see the bottom
- Direct traffic dominance (56%) signals infrastructure lock-in, not marketing
- Trustpilot's 4.2/5 from 24K+ reviews proves they've solved the last-mile trust gap
InPost is Poland's infrastructure, not just a company
With 95%+ traffic from Poland and 14M monthly visits, they've achieved what most startups dream of: becoming invisible infrastructure that customers type directly into their browsers
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Traffic & Engagement
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Backlinks & Authority
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Top Organic Keywords
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5 keywordsHow is Inpost's SEO?
Open Graph Image
https://inpost.pl/sites/default/files/InPost_logotype_2019_white.png
Meta Tags
InPost dla Ciebie - Paczkomat®, Kurier, Przesyłki Kurierskie i Paczki
Oferta InPost dla klientów indywidualnych - Paczkomat® InPost, Kurier InPost i tanie przesyłki kurierskie. Śledzenie przesyłek, oferta Allegro InPost, Szybkie Zwroty, cennik usług kurierskich i Paczkomat®. Kontakt do firmy InPost.
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InPost - Paczkomat, Kurier
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Reviews (20)
Love the service absolutely good
Love the service absolutely good
Dziękujemy, Shamiso, za miłe słowa! Cieszymy się, że jesteś zadowolona z naszych usług!
Super and fast service
Super and fast service
Dziękujemy za pozytywną opinię! Cieszymy się, że jesteś zadowolony z naszych usług.
Easy to pick up
Easy to pick up
Dziękujemy za pozytywną opinię! Cieszymy się, że odbiór przesyłki był łatwy.
Good experience.
Good experience.
Dziękujemy, Adam, za pozytywną opinię! Cieszymy się, że jesteś zadowolony z naszych usług.
Simple and easy to pick up.
Simple and easy to pick up.
Dziękujemy, Gerd, za miłe słowa! Cieszymy się, że korzystanie z naszych usług jest dla Ciebie proste i wygodne.
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About inpost.pl
Oferta InPost dla klientów indywidualnych - Paczkomat® InPost, Kurier InPost i tanie przesyłki kurierskie. Śledzenie przesyłek, oferta Allegro InPost, Szybkie Zwroty, cennik usług kurierskich i Paczkomat®. Kontakt do firmy InPost.
Company Overview
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Technology Stack
inpost.pl uses 21 technologies across their website including Google Fonts, Firebase, HSTS, reCAPTCHA, and more.
Fonts
Google Fonts
Development
Firebase
Security
HSTS, reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
Cloudflare
Privacy & Consent
Didomi
Traffic & Audience
inpost.pl receives approximately 14.1M monthly visitors and ranks #5,450 globally. The website has a bounce rate of 56% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:28 on the site.
The majority of inpost.pl's traffic comes from undefined, undefined, .
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