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Insperity: The HR Giant Hiding in Plain Sight
A $4.7B revenue machine with a 76% direct traffic moat
In a world obsessed with SaaS churn and viral growth, Insperity operates like a utility company—quietly collecting $4.7B annually while 76% of its traffic comes directly from users who know exactly where to go. This isn't a startup; it's an infrastructure play.
"When your login portal gets 14,740 monthly searches, you're not selling software—you're managing critical infrastructure."
The Enterprise Moat
Insperity's 76% direct traffic isn't an SEO win—it's a lock-in strategy. With 5,355 employees and HR workflows deeply embedded in client operations, switching costs are astronomical. The top 5 keywords are all navigational (login, portal, 401k), proving they've become the default entry point for HR operations.
The Traffic Paradox
Here's the counterintuitive insight: only 19% of traffic comes from organic search. That's low for a tech company, but it's intentional. They're not chasing keywords; they're owning relationships. The real competition happens in boardrooms, not search results. This is enterprise B2B at its purest.
The Trustpilot rating of 2.3/5 with only 8 reviews reveals a critical truth: Insperity's customers aren't posting reviews—they're posting purchase orders. The rating noise is irrelevant when your client retention is built into multi-year HR outsourcing contracts.
- Tech stack shows pragmatism over trendiness (Bootstrap, Tailwind, core-js)
- No VC funding—this is a bootstrapped empire built on service, not hype
- Leadership is stable: Paul Sarvadi has been steering for years
- The 'undefined' country data screams US-centric enterprise focus
The Unsexy Billion-Dollar Playbook
Insperity proves that in B2B, boring infrastructure beats flashy growth every time. They're not building a product; they're becoming the operating system for small-to-midsize businesses.
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5 keywordsHow is Insperity's SEO?
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Award-winning HR service and technology | Insperity
Insperity delivers comprehensive HR support and technology to help protect and grow your business.
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Insperity
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Reviews (8)
I wish we had moved to Insperity…
I wish we had moved to Insperity sooner. Everything was a bit chaotic with our old system and we just couldn't keep up anymore. Onboarding was rushed (partly our fault) but still went pretty smoothly. My only regret was not making the change sooner.
Been great to work with your team
Been great to work with your team, thanks for everything you've done
Fraud and scam company
Fraud and scam company
Garbage Support
I have tried using their chat before anything else, and I either get no response or it times out and boots me to the beginning of the queue again. This is so frustrating. When chat doesn’t work, I have sent emails to their Contact Center, only to hear back 7 business days later for an answer to a rather simple question. When they emailed me back, they didn’t fully explain or answer my questions, so I wanted to continue speaking about their response but using this method is not a very effective means to get answers or have someone work with me on issues or account questions. My second email regarding my issue was on Monday and I still have not heard back. We’re looking at 2 weeks plus for account/fund questions and no complete answers. Forget calling... thats another dead end.
Totally fruad company
Totally fruad company. The company saying to all remotely employees the 158 papers project for 4740$. After being complete the project the company demands 78$ from employee
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About insperity.com
Insperity delivers comprehensive HR support and technology to help protect and grow your business.
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Technology Stack
insperity.com uses 23 technologies across their website including Wistia, Google Fonts, HSTS, and more.
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Wistia
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Traffic & Audience
insperity.com receives approximately 1.9M monthly visitors and ranks #20,062 globally. The website has a bounce rate of 20% with visitors viewing an average of 10.3 pages per visit. Users spend an average of 7:21 on the site.
The majority of insperity.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about insperity.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit insperity.com directly at https://insperity.com.