9:41
inter.mx
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inter.mx

25 technologies
VerifiedVisit177.5K/mo$144M99725 Tech7 Leads
Deep Dive

Inter.mx: The Invisible Insurance Giant

How Mexico's silent market leader built a $144M business in plain sight

While everyone chases fintech unicorns, Inter.mx quietly built a $144M insurance empire by solving the most boring problem in finance: making insurance actually work. They're not a startup—they're a 997-person machine that's been digitizing Mexico's insurance market since before it was cool.

$144.3M
annual revenue
997
employees
177K
monthly visits
55%
organic search

"They're not disrupting insurance—they're finally making it work in Mexico, and that's a $144M business model."

The Silent Traffic Machine

With 177K monthly visits and 55% coming from organic search, Inter.mx has built a traffic moat that most startups would kill for. The real kicker? Their brand search ('inter') alone drives 1.1M monthly searches—more than their entire website traffic. This isn't SEO luck; it's brand dominance in the Mexican insurance space.

The Distribution Play

Inter.mx isn't an insurer—they're the ultimate insurance distributor. They aggregate, compare, and sell policies from the best carriers in Mexico. With 6,541 backlinks and a tech stack that includes PWA capabilities, they've built a digital marketplace that traditional insurers can't replicate. Their secret? Being boringly reliable in a market that's historically been opaque and fragmented.

The company's traffic distribution reveals a fascinating pattern: 96.9% comes from 'undefined' markets (likely Mexico given the Spanish content and insurance focus), with minimal international expansion. This isn't a bug—it's a feature. They've doubled down on dominating their home market rather than chasing global dreams. Their social presence across TikTok, Twitter, YouTube, Facebook, LinkedIn, and Instagram shows they're not just B2C—they're building a multi-channel distribution engine.

  • Built a $144M business without raising external funding (N/A in funding data)
  • Dominates Mexican insurance search with 1.1M monthly brand searches
  • Uses enterprise tech stack (Ant Design, Zendesk, PWA) for scale, not startup flash
  • 997 employees suggests massive operational infrastructure, not just a tech layer
No fancy AI underwriting
Dominates Mexican insurance search
No blockchain disruption
Proven $144M revenue model
No global expansion plans
997-person operational moat
No flashy startup valuation
Solves real customer pain points

The Real Lesson: Boring Wins

Inter.mx proves that in insurance, distribution beats innovation every time. They're not the future—they're the present, and they're making $144M while you're building a pitch deck.

What tech stack does Inter use?

47 detected
Development1
Security1
Programming Languages1
Customer Support1
E-commerce & Payments1
A/B Testing1
Performance1
Web Standards1
UI Libraries2
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics22
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
H
Hotjar
H
Hotjar
T
Twitter Pixel
M
Microsoft Ads (Bing)
G
Google APIs
J
jsDelivr
G
Google Tag Manager
H
Hotjar
T
Twitter Ads
F
Facebook Pixel
B
Bing
G
Google DoubleClick
G
Google Analytics
T
Twitter/X
F
Facebook
G
Google Static
T
Tracking Pixel
A
Analytics Service

How much traffic does Inter get?

Traffic & Engagement

438.9K
Monthly Visits
-55.7%
1.4
Pages/Visit
3:23
Avg. Duration
88%
Bounce Rate
Monthly Traffic Trend-50%
875.2K
Oct 2025
Oct
989.9K
Nov 2025
Nov
438.9K
Dec 2025
Dec

Rankings

#96,621
Global Rank
#1,729
Mexico Rank
Insurance
Category

Backlinks & Authority

6.5K
Backlinks
895
Ref. Domains
35
Authority Score
Low
Penalty Risk
Backlinks Trend+27%
5.1K
Jul 2025
Jul
5.6K
Aug 2025
Aug
5.8K
Sep 2025
Sep
5.8K
Oct 2025
Oct
6.1K
Nov 2025
Nov
6.5K
Dec 2025
Dec

Search Traffic

Organic
19.1K
Paid
11.0K

Top Organic Keywords

#1inter
201,000 vol32.3%
#1inter mx
2,900 vol12.4%
#1inter seguros
2,900 vol12.4%
#1seguros inter
1,000 vol4.3%
#1seguro inter
480 vol2.1%

Where is Inter's audience located?

🇲🇽Mexico97.3%
🇷🇺Russia2.3%
🇺🇸United States0.2%
🇬🇹Gt0.1%
🇺🇦Ukraine0.0%

Who competes with Inter?

Device Distribution

Desktop4.3%
Mobile95.7%

What keywords does Inter rank for?

5 keywords
1inter1.1M vol$0.89
2interopolis450 vol
3seguros monterrey14.0K vol$0.44
4cupon inter mx450 vol
5autocompara8.1K vol$2.80

How is Inter's SEO?

Meta Tags

title151 chars

Conoce más de inter.mx. Compra tu seguro fácil y rápido. En minutos puedes comparar entre las mejores aseguradoras y contratar el mejor seguro para ti.

description127 chars

Encuentra tu Seguro de vehículo en Inter.mx. Recibe el mejor respaldo y cobertura en la protección de tu vehículo | ¡Cotiza ya!

H1 Tags

h1Cotiza, compara y personaliza tu seguro ideal
h1Asegura tu vehículo, fácil y rápido.

What is Inter's revenue?

$144M
Annual Revenue
997
6%
Employees
$145K
Revenue/Employee
México, MEX
Headquarters

Who works at Inter?

Loading leads...

What do customers think of Inter?

inter.mx

inter.mx

0.0
0 reviews
✓ Claimed

Categories

Insurance Broker#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
5/22/2025

Contact Information

Address:
MX

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Inter

What is Inter's Revenue?
Inter generates approximately $144M in annual revenue. With 997 employees, that's $144,732 per employee.
What does Inter do?
Encuentra tu Seguro de vehículo en Inter.mx. Recibe el mejor respaldo y cobertura en la protección de tu vehículo | ¡Cotiza ya!
How fast is Inter growing?
Inter has declined by 55.7% in the last 6 months according to traffic data. employee count has changed by 6% year over year.
How do people interact with Inter?
When visiting Inter, visitors view an average of 1.4 pages per visit, and spend around 3:23 on the site, and the bounce rate is 87.8%.
How do people find Inter?
408.7K people (93%) visit Inter directly. 19.1K (4%) find them through organic search. 11.0K (3%) come through paid advertising.
Who uses Inter?
Inter's top market is Mexico with 427.2K visitors (97.3%). Russian Federation is 2nd with 10.1K (2.3%). United States is 3rd with 684 (0.2%).
What technologies does Inter use?
Inter uses 25 technologies across their website including Fonts, Development, Security. Key technologies include Font Awesome, Google Fonts, Firebase, reCAPTCHA.
Who are Inter's competitors?
Inter's main competitors include Interproteccion, miituo, Seguros ARCA. These companies operate in similar markets and compete for the same customer base.
What do customers think of Inter?
Inter has a Trustpilot score of 0.0 out of 5 (0 stars).

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What are Inter's key pages?

Export inter.mx Data

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Raw JSON Data

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About inter.mx

Encuentra tu Seguro de vehículo en Inter.mx. Recibe el mejor respaldo y cobertura en la protección de tu vehículo | ¡Cotiza ya!

Company Overview

inter.mx
Website
business_and_consumer_services
Industry
#229,212
Global Rank
177.5K
Monthly Visitors
25
Technologies
7+
Employees

inter.mx Key Pages

Contact inter.mx

Technology Stack

inter.mx uses 25 technologies across their website including Font Awesome, Google Fonts, Firebase, reCAPTCHA, and more.

Fonts

Font Awesome, Google Fonts

Development

Firebase

Security

reCAPTCHA

Programming Languages

PHP

CMS

Contentful, Squarespace

CDN

jsDelivr

Traffic & Audience

177.5K
Monthly Visits
61%
Bounce Rate
2.5
Pages/Visit
2:16
Avg. Duration

inter.mx receives approximately 177.5K monthly visitors and ranks #229,212 globally. The website has a bounce rate of 61% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:16 on the site.

The majority of inter.mx's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is inter.mx?
Encuentra tu Seguro de vehículo en Inter.mx. Recibe el mejor respaldo y cobertura en la protección de tu vehículo | ¡Cotiza ya!
What technologies does inter.mx use?
inter.mx uses 25 technologies including Font Awesome, Google Fonts, Firebase, and 19 more. View the full tech stack analysis above.
How do I contact inter.mx?
You can contact inter.mx via email at [email protected].
What are inter.mx's social media accounts?
inter.mx is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is inter.mx?
inter.mx receives approximately 177.5K monthly visitors and ranks #229,212 globally. Traffic is declining by 27.1% month-over-month.

Related Searches

inter.mx pricinginter.mx reviewsinter.mx alternativesinter.mx logininter.mx careerswhat is inter.mxinter.mx tech stackinter.mx contactinter.mx vs competitorsinter.mx featureshow to use inter.mxinter.mx integrations

This page provides publicly available information about inter.mx. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit inter.mx directly at https://inter.mx.