InterWork isn't trying to be a tech startup. It's a €19M revenue specialist in Dutch social housing, and its 145 employees are quietly rebuilding the backend of the Netherlands' most critical infrastructure. While everyone chases AI hype, they're solving the unsexy but essential problem of matching talent to housing corporations.

"They're not building a platform—they're building the plumbing for Dutch social housing, and that's why they'll win."

The tech stack tells a story of pragmatic execution. jQuery and Bootstrap (not React/Vue), Tailwind for styling, Vite for bundling. No fancy frameworks—just tools that work. Google Analytics, Tag Manager, and tracking pixels show they're data-driven, but the lack of advanced tracking suggests they're not obsessed with growth hacking. Their traffic is 43% direct and 43% organic, indicating a brand that's built on relationships, not ads.

• Revenue per employee: €131K (efficient for a services-heavy business)
• Traffic concentration: 100% from Netherlands (unlike most Dutch companies that target EU expansion)
• Keyword dominance: Owns 'interwork' (420 monthly searches)—they've become a category unto themselves
• Social presence: Active on LinkedIn (B2B) but Twitter is an afterthought—correct for their audience