ipayroll.co.nz
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iPayroll: NZ's Payroll Titan
How a local specialist dominates with 200k+ monthly visits and 61% direct traffic.
In a market dominated by global SaaS giants, iPayroll stands as a fortress of New Zealand-specific compliance. With a lean team of 56 and $7.3M in revenue, they don't just process payrolls; they own the narrative for local businesses.
"iPayroll proves that deep local compliance beats global features every time."
The Retention Engine
The data tells a story of exceptional stickiness. With 61% direct traffic and a dominant search term presence (7,030 monthly searches for 'ipayroll'), this isn't a company chasing cold leads. It's a platform embedded in the daily operations of thousands of NZ businesses. The high volume of 'account locked' searches suggests a security-first approach that users tolerate because the core value is non-negotiable.
Lean Engineering
iPayroll operates with a staggering efficiency ratio. With 56 employees generating $7.3M in revenue, they achieve ~$130k revenue per employee. This isn't a bloated enterprise; it's a precision instrument. Their tech stack—Vue.js, AWS, and Tailwind—suggests a modern, modular architecture that scales without the drag of legacy monoliths.
The company's digital footprint reveals a strategy of 'owning the brand.' When users search for 'ipayroll nz' or just 'ipayroll,' they find the target directly, bypassing review sites or aggregators. This brand equity is their moat. While competitors fight for generic 'payroll nz' keywords, iPayroll commands the branded territory.
- Hyper-local compliance focus (NZ-specific regulations)
- High-efficiency business model ($130k revenue/employee)
- Dominant direct traffic (61% of total visits)
- Modern tech stack (Vue.js, AWS, Tailwind)
The Quiet Giant
iPayroll isn't building for a global exit; they're building for local dominance. For NZ founders and investors, this is the blueprint for sustainable, high-margin SaaS in a niche market.
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Meta Tags
Simple payroll software solutions in New Zealand | iPayroll
Discover iPayroll, the trusted payroll software for New Zealand businesses. Streamline payroll processing with a secure, reliable, and easy-to-use solution.
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About ipayroll.co.nz
Discover iPayroll, the trusted payroll software for New Zealand businesses. Streamline payroll processing with a secure, reliable, and easy-to-use solution.
Company Overview
ipayroll.co.nz Social Media
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Technology Stack
ipayroll.co.nz uses 11 technologies across their website including jsDelivr, Amazon Web Services, AWS CloudFront, DoubleClick Floodlight, Google Ads, and more.
CDN
jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
ipayroll.co.nz receives approximately 202.6K monthly visitors and ranks #133,863 globally. The website has a bounce rate of 22% with visitors viewing an average of 8.3 pages per visit. Users spend an average of 4:02 on the site.
The majority of ipayroll.co.nz's traffic comes from undefined, undefined, .
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This page provides publicly available information about ipayroll.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ipayroll.co.nz directly at https://ipayroll.co.nz.