ipsos.com
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Ipsos: The Data Giant Behind Global Opinion
Inside the 20,000-employee machine shaping what we think and buy
While you sleep, 20,956 employees are crunching data from 100+ countries to tell brands and governments what you actually think. Ipsos isn't just measuring markets—they're monetizing human behavior at industrial scale.
"Ipsos sells certainty in an uncertain world—transforming noise into boardroom decisions."
The Invisible Infrastructure of Modern Business
Ipsos operates as the central nervous system for global decision-making. Their 1.5M monthly visitors aren't random—they're corporate strategists, political operatives, and product leaders paying premium rates for data that predicts tomorrow. The 45% organic traffic reveals a powerful moat: when you need 'uk election polls' or 'sondaggi politici,' you search Ipsos first, not second.
The Traffic Paradox
Here's the contradiction: 1.5M monthly visits with a 1.4/5 Trustpilot rating from 705 reviews. This isn't a consumer brand—it's a B2B data utility. The low rating reflects consumer-facing panels and surveys, not their enterprise solutions. For founders: this proves you can have terrible public perception and still dominate your category if you own the data pipeline.
- Top 3 keywords drive 123K+ monthly searches: 'ipsos,' 'uk polls,' 'uk election polls'—they own political intelligence
- 1.16M backlinks = authority signal that Google can't ignore
- Tech stack (Vite, Cloudflare, Framer) shows modern infrastructure for a 30-year-old company
The leadership structure reveals their strategy: Kelly Beaver (CEO) + Andrei Postoaca (CEO) suggests dual leadership or regional split. Shawn St.Clair (COO) runs NVCS—likely their 'National, Voting, & Corporate Solutions' division. This isn't random; it's precision engineering for political and enterprise markets. The 20K+ employees aren't in sales—they're researchers, data scientists, and analysts. That's the moat: human capital at scale.
Ipsos proves data is the new oil—and they own the wells
For product leaders: Build infrastructure, not just features. Own the data pipeline others depend on.
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5 keywordsHow is Ipsos's SEO?
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Ipsos | Global Market Research and Public Opinion Specialist
Global leader in market research, Ipsos delivers reliable information and true understanding of Society, Markets and People. Our solutions use data from surveys, polls, social media or qualitative, and provide actionable insights into the experience and opinions of citizens, consumers, patients, customers, employees.
Ipsos
Ipsos | Global Market Research and Public Opinion specialist.
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Reviews (20)
Very good survey
Very good survey
It takes a long time to complete the…
It takes a long time to complete the survey. There is a delay in getting the reward.
IPSOS is a GYP-SOS
I think Ipsos should be retitled "Gyp-sos." It's a sham all the way. They promise you an electronic gift card of $20 if you participate in their survey, but what they're really after is finding out your income, and what email address goes along with that income. Do not--I repeat--do not give them either one. I never saw hide nor hair of a gift card, and they never answered my myriad phone calls to find out why. Take the dollar they mail you to entice you to participate--pure emotional blackmail, as I see it--and run. Or, if it makes more sense, donate it to a local church or children's health organization. You'll feel better--instead of bitter.
Make you work then no pay
I worked as a consultant for their branch in Egypt for a project finished 10 months ago, and they haven't paid me yet
Very bias company
Other interested in people based by their race and age.
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About ipsos.com
Global leader in market research, Ipsos delivers reliable information and true understanding of Society, Markets and People. Our solutions use data from surveys, polls, social media or qualitative, and provide actionable insights into the experience and opinions of citizens, consumers, patients, customers, employees.
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Technology Stack
ipsos.com uses 13 technologies across their website including Google Fonts, HSTS, Framer, and more.
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Google Fonts
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HSTS
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Framer
Cloud & Hosting
Cloudflare
Marketing Automation
Marketo
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Google Tag Manager, Google Analytics
Traffic & Audience
ipsos.com receives approximately 1.5M monthly visitors and ranks #31,229 globally. The website has a bounce rate of 47% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 2:49 on the site.
The majority of ipsos.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about ipsos.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ipsos.com directly at https://ipsos.com.