ipswrx.com
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The $237M Ghost in the Machine
Why ipswrx.com is a B2B payments giant with almost no digital footprint
A company with 840 employees and $237.6M in revenue should dominate the web. Instead, ipswrx.com is a ghost, with traffic so low it barely registers. This isn't a startup failure—it's a strategic black hole.
"This isn't a marketing failure. It's a strategic moat built on enterprise sales, not SEO."
The Enterprise Fortress
ipswrx.com isn't chasing Google rankings. With 78% direct traffic, they're serving established B2B clients who type the URL directly. The 840-person team suggests a mature operation, likely acquired or spun out from a larger entity. This isn't a product-led growth story—it's a sales-led enterprise machine.
The SEO Anomaly
The traffic data reveals a fascinating disconnect: 7,953 monthly visits for a $237M company. The top keywords aren't even theirs—they're hijacking 'Edenred' traffic (332K monthly volume). This suggests either a brilliant competitive play or a brand identity crisis. The lack of organic keywords confirms they're not playing the content marketing game.
The tech stack tells another story. jQuery, Swiper, Bootstrap—this isn't a cutting-edge fintech. It's a stable, enterprise-grade platform built for reliability over flash. The absence of modern frameworks like React or Vue suggests a mature codebase optimized for performance, not developer trends.
- Revenue: $237.6M (enterprise scale)
- Team: 840 employees (mid-sized company)
- Traffic: 7,953 monthly visits (ghost mode)
- Direct traffic: 78% (enterprise clients only)
- Tech: jQuery/Bootstrap (stable, not trendy)
The Silent Giant
ipswrx.com proves that in B2B payments, revenue doesn't follow web traffic—it follows trust, sales, and enterprise relationships.
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Open Graph Image
https://edenredpay.com/wp-content/uploads/2025/09/erpay-site-image.png
Meta Tags
Home - Edenred | Pay
A modern automated B2B payments platform for accounts payables. Securely automate & optimize your supplier payments; Virtual Credit Cards, ACH, & check.
Homepage v3
A modern automated B2B payments platform for accounts payables. Securely automate and optimize your supplier payments including Virtual Credit Cards, ACH, and check.
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About ipswrx.com
A modern automated B2B payments platform for accounts payables. Securely automate & optimize your supplier payments; Virtual Credit Cards, ACH, & check.
Company Overview
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Technology Stack
ipswrx.com uses 24 technologies across their website including Font Awesome, PHP, Ghost, WordPress, and more.
Fonts
Font Awesome
Programming Languages
PHP
CMS
Ghost, WordPress
Cloud & Hosting
Cloudflare
Privacy & Consent
Cookiebot
Marketing Automation
HubSpot
Traffic & Audience
ipswrx.com receives approximately 8.0K monthly visitors and ranks #2,930,015 globally. The website has a bounce rate of 54% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 7:26 on the site.
The majority of ipswrx.com's traffic comes from .
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This page provides publicly available information about ipswrx.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ipswrx.com directly at https://ipswrx.com.