irrigation-mart.com
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The Unsung Giant of Irrigation
How a Ruston, LA supplier quietly dominates a $15B niche
While SaaS startups chase unicorn valuations, Irrigation-Mart operates a $7.5M physical empire in rural Louisiana. This isn't a tech company—it's a heavy-industry behemoth that proves industrial supply chains still run the world.
"In an era of digital disruption, they've built a moat with parts catalogs and expert advice."
The B2B2C Hybrid Model
Irrigation-Mart straddles two worlds: commercial farms spending thousands on systems and homeowners buying one sprinkler head. Their 50% direct traffic proves they're the default choice for repeat buyers—contractors who've used them for years. The 35% organic search shows they're capturing new demand, but their real power is in the relationships that don't need Google.
The Keyword Anomaly
Their top keyword is 'ewing' (5,110 monthly searches)—not irrigation, not sprinklers, but a competitor. This reveals a fascinating truth: they're ranking for brand terms of a national giant, likely capturing frustrated Ewing customers seeking alternatives. Meanwhile, 'arv-2-k' (60 searches) shows they own niche technical parts—a defensible, high-margin business.
The tech stack tells its own story: jQuery, Bootstrap, and Cloudflare. No fancy headless CMS, no React frameworks. This is a pragmatic, functional site built to handle parts catalogs and online orders—nothing more. The absence of backlinks data suggests they don't play SEO games; their authority comes from decades in the field, not link-building campaigns.
- Owns the 'ewing' SERP despite being a regional player
- 50% direct traffic signals unbreakable customer loyalty
- Niche parts like 'arv-2-k' create high-margin, defensible revenue
- 56 employees generate $7.5M—$134K revenue per employee
The Real Unicorn Isn't Tech
It's a $7.5M business that knows exactly who it serves—and ignores everyone else.
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Meta Tags
Irrigation-Mart: Irrigation & Landscape Supplies | Ruston, LA
From commercial farms to residential yards, we offer high-quality irrigation systems, parts, and expert advice. Visit our Ruston, LA store or shop online for all your water management needs.
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About irrigation-mart.com
From commercial farms to residential yards, we offer high-quality irrigation systems, parts, and expert advice. Visit our Ruston, LA store or shop online for all your water management needs.
Company Overview
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Technology Stack
irrigation-mart.com uses 15 technologies across their website including Vimeo, Font Awesome, Google Fonts, cdnjs, jsDelivr, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
CDN
cdnjs, jsDelivr
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
irrigation-mart.com receives approximately 4.4K monthly visitors and ranks #4,151,726 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:27 on the site.
The majority of irrigation-mart.com's traffic comes from .
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This page provides publicly available information about irrigation-mart.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit irrigation-mart.com directly at https://irrigation-mart.com.