irt.com
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IRT: The Unsung Hero of Equine Aviation
A $710M revenue powerhouse moving horses across the globe
While most logistics startups obsess over pallets and packages, IRT has quietly built a $710M empire moving something far more precious: horses. This isn't just transport—it's a high-stakes ballet of veterinary care, climate control, and global coordination.
"They're not shipping cargo—they're transporting living, breathing athletes worth millions, and they've turned this niche into a seven-figure revenue machine."
The Hidden Workforce
With 1,547 employees, IRT operates at a scale that dwarfs most logistics startups. Their team spans continents—from Claudia Friedrichs managing operations in Germany to Danielle James overseeing finances globally. This isn't a scrappy startup; it's a mature, international operation with deep institutional knowledge in a hyper-specialized field.
Traffic Paradox
Here's the counterintuitive data: 3,866 monthly visits and a global rank of #4.7M sounds tiny, but 57% of traffic is direct. This isn't a discovery play—it's a relationship-driven business where clients know exactly where to find them. The 31% organic search traffic comes from hyper-specific queries like 'horse transport adelaide to sydney cost,' revealing a business built on precision, not volume.
Their keyword strategy tells the story: 'irt' dominates with 14,790 monthly searches, while long-tail terms like 'travel with horses' (230 searches) and 'horse logo a l' (230 searches) capture intent at the moment of need. They're not competing for eyeballs—they're capturing demand.
- Global reach: Contact emails for Australia, New Zealand, and US markets
- Social presence: Active on Twitter and Facebook under @FlyIRT
- Tech stack: Modern web stack with Tailwind CSS, Bootstrap, and jQuery
- Team structure: Specialized roles from Operations Coordinators to Financial Controllers
The Anti-Startup Success Story
IRT proves that in B2B, depth beats breadth every time
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Meta Tags
IRT - International transport of horses
H1 Tags
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About irt.com
Company Overview
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Technology Stack
irt.com uses 11 technologies across their website including Google Maps, Font Awesome, PHP, and more.
Maps
Google Maps
Fonts
Font Awesome
Programming Languages
PHP
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
DaisyUI, Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
irt.com receives approximately 3.9K monthly visitors and ranks #4,779,909 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:19 on the site.
The majority of irt.com's traffic comes from .
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This page provides publicly available information about irt.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit irt.com directly at https://irt.com.