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Bluewave: The 1-Person Tech Buying Consultancy
A micro-agency disrupting the $4T tech procurement market with pure advisory expertise
In a market saturated with bloated tech consultancies, Bluewave Advisory operates with a radical lean model: one founder, $100k in revenue, and a laser focus on guiding businesses through the labyrinth of technology procurement. This isn't a software company—it's a high-impact advisory firm proving that in the age of AI, human expertise remains the ultimate premium service.
"Bluewave isn't selling software—they're selling judgment. In a world where tech stacks cost millions, their $100k revenue proves that strategic guidance commands premium value."
The Anti-Agency Model
While competitors scale with armies of junior consultants, Bluewave founder Lorie Burkemper operates as a boutique solo practice. The entire operation runs on a single domain (isymplify.com) with a minimal tech stack—just jQuery, Tailwind, and Google Analytics. This isn't a lack of ambition; it's strategic focus. Every dollar of that $100k revenue comes from high-touch advisory work, not volume consulting.
The Zero-Traffic Paradox
Here's the intriguing contradiction: Bluewave generates zero organic traffic yet maintains a $100k revenue stream. This reveals a critical insight for founders: they're not playing the content marketing game. Instead, they're leveraging deep industry relationships and referral networks. The LinkedIn and Facebook profiles suggest a B2B network-driven model where reputation—not SEO—drives business. It's a $100k revenue business with $0 in acquisition cost.
The domain strategy is telling. They own isymplify.com (likely for 'simplify') but redirect all key pages to bluewave.net. This suggests a rebrand or domain consolidation strategy in progress. The tech stack reveals a pragmatic approach: Cloudflare for security, Hotjar for conversion optimization, and zero complex CRM systems. They're spending time with clients, not on software.
- Micro-agency economics: $100k revenue with 1 employee = exceptional margins
- Network-first growth: Zero organic traffic but viable revenue proves B2B relationship power
- Strategic rebranding: Domain migration from isymplify.com to bluewave.net suggests brand consolidation
- Premium positioning: CX transformation focus targets enterprise-level decision makers
The $100k Lesson for Founders
Bluewave proves that in tech services, expertise trumps scale. A single consultant with deep CX knowledge can command premium rates without building software, chasing SEO, or raising venture capital. The real product isn't a platform—it's judgment.
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Bluewave Advisory and Sourcing Partner
Bluewave Advisory helps businesses manage the expensive, time-consuming, and confusing requirements of the technology buying process.
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About isymplify.com
Bluewave Advisory helps businesses manage the expensive, time-consuming, and confusing requirements of the technology buying process.
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isymplify.com uses 22 technologies across their website including UserWay, Vimeo, HSTS, and more.
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isymplify.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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