itison.com
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The Scottish Unicorn That's Not a Tech Company
How a deals website built a 100M+ user empire without raising a dime
In a world obsessed with SaaS valuations and VC funding, itison.com quietly built a $24M+ revenue machine with 647K monthly visitors—entirely bootstrapped. Their secret? A hyper-local focus on experiences that transforms customers into evangelists.
"They don't chase scale—they own their backyard so thoroughly that 94.5% of their traffic comes from a single country."
The Experience Economy, Localized
itison isn't a generic deals platform—it's a curated experience curator. With 24,401 Trustpilot reviews at 4.7/5, they've built a reputation engine where exclusivity meets accessibility. Their 57% direct traffic proves customers don't just find them—they seek them out.
The Anti-VC Playbook
While competitors chased global expansion and Series A funding, itison doubled down on Scotland. Their top keywords reveal the strategy: 'itison glasgow' and 'itison molton brown' show deep local integration. This geographic focus creates a moat no VC-backed competitor can easily replicate.
The tech stack tells a story of pragmatic evolution. jQuery and Bootstrap suggest a mature platform, while PWA implementation and Lazy Loading show modern performance optimization. Cloudflare for security and New Relic for monitoring—they've built a robust, if unflashy, infrastructure that scales efficiently.
- Bootstrapped to $24M+ revenue with zero external funding
- 94.5% traffic concentration creates defensible local dominance
- 57% direct traffic indicates exceptional brand recall and loyalty
- Trustpilot score of 4.7/5 from 24K+ reviews proves experience quality
The Real Unicorn Isn't in Silicon Valley
itison proves that dominating one market deeply beats chasing global scale. In an era of 'blitzscaling,' they're building a sustainable, profitable business that customers actually love.
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5 keywordsHow is Itison's SEO?
Meta Tags
itison: The deal service you deserve
Exclusive deals and events that you want to go to.
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itison
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Reviews (20)
Love it is on!
Love it is on!
No problems
Switched a voucher for us with no hassle. Looking forward to using the new one.
Hi Ken, Thanks for leaving us a positive review, we really do appreciate it! The itison team
Customer Service
Customer service at QVC is excellent, any problem or query is dealt with immediately and always with an extremely helpful and friendly team member.
Hi Alison, Thanks for leaving a positive review! We're not sure if this review is for itison, however, we do hope you enjoyed your recent purchases with us. Thanks again, and do take care, Lucy
Used many times and will continue to…
Used many times and will continue to use, read the small print, it makes sense and you experience will be good. Don't and you will feel you didn't get what you wanted. Great experience with Itison
Hi Shaun, Thanks for leaving us a positive review, we really do appreciate it! The itison team
Mal maison afternoon tea ,lovely tea…
Mal maison afternoon tea ,lovely tea and attentive staff in a lovely setting .
Hi June, Thanks for leaving a positive review! We're so glad you had a great time at the venue and enjoyed using your voucher. Thank you again, and do take care! The itison team
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About itison.com
Exclusive deals and events that you want to go to.
Company Overview
itison.com Social Media
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Technology Stack
itison.com uses 20 technologies across their website including imgix, Adobe Fonts, Google Fonts, Cloudflare Turnstile, and more.
Media
imgix
Fonts
Adobe Fonts, Google Fonts
Security
Cloudflare Turnstile
Backend Frameworks
Ruby on Rails
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
TikTok Pixel, Google Ads, Facebook Pixel
Traffic & Audience
itison.com receives approximately 647.4K monthly visitors and ranks #63,349 globally. The website has a bounce rate of 42% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 3:47 on the site.
The majority of itison.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about itison.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit itison.com directly at https://itison.com.