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Checkmate: The $123M Bet on Restaurant Tech
How a 364-person team is quietly winning the ordering wars while competitors fight over market share.
In the brutal food tech battlefield where giants like DoorDash and Uber Eats dominate consumer mindshare, Checkmate has carved out a $123M revenue empire by doing something radical: serving restaurants, not diners. Their secret? Building the invisible infrastructure that powers restaurant ordering at scale.
"Checkmate isn't selling software—they're selling scale. While competitors chase user acquisition, they're building the rails for the entire restaurant industry."
The Hidden Traffic Paradox
Here's what's fascinating: Checkmate gets only 26K monthly visits yet generates $123M in revenue. That's a $4,700 revenue-per-visit ratio that defies conventional SaaS logic. Their 55% direct traffic (vs 35% organic) proves they're not a discovery platform—they're a utility. Restaurants don't 'find' Checkmate; they're already using it. The 34,600 monthly searches for 'checkmate' alone suggest massive brand recall from their restaurant partners.
The Hybrid Restaurant Playbook
Checkmate's keyword strategy reveals their playbook: they rank for 'how hybrid restaurant models are changing the food industry' (210 monthly searches) and 'what is checkmate access' (200 searches). They're not competing on 'restaurant software'—they're educating the market on the future of hybrid dining. This thought leadership positions them as architects, not vendors, which justifies their enterprise pricing and explains the $3M funding despite $123M revenue (likely strategic capital for M&A).
- Revenue-per-employee: $338K (exceptional for B2B SaaS)
- Direct traffic dominance (55%) signals mature product-market fit
- Top keyword 'checkmate' (34K searches) shows strong brand equity
- Trustpilot 2.3/5 with only 6 reviews suggests minimal B2C focus
The tech stack tells the story: jQuery, Bootstrap, and Ant Design suggest a mature, stable codebase optimized for reliability over bleeding-edge innovation. Vite and Tailwind CSS indicate modern front-end development, while Goober (a tiny CSS-in-JS library) reveals a focus on performance and bundle size. This isn't a startup chasing trends—it's an engineering-driven company building for scale. The lack of heavy frameworks suggests they prioritize stability and load speed for restaurant POS systems that can't afford to crash during dinner rush.
The $123M Infrastructure Play
Checkmate proves that in food tech, owning the back-end beats fighting for front-end attention. They're not building a restaurant—they're building the restaurants.
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Checkmate | Powerful ordering solutions for busy restaurants
Discover Checkmate's ordering solutions to drive sales & connect with customers. With scalable tech & 24/7 support, grow your brand faster. Book a demo.
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Reviews (6)
If I could give Checkmate zero stars
If I could give Checkmate zero stars, I would. This company has been a complete nightmare to work with. After over three months of trying to get my property onboarded, I finally had to cancel due to their utter incompetence and lack of communication. Despite being assured by their onboarding supervisor that they could get my property up and running within 24 hours, a week later, nothing had been resolved. Now that my property is supposedly live, there are ongoing issues with their integration pulling item names from the wrong data field (the POS kitchen printer shorthand field). Instead of acknowledging their faulty mapping, they told me to change my setup to accommodate their mistake! It's clear they are not taking responsibility for their own errors. On top of that, reaching their support team is a joke. Calls and tickets go unanswered, and the lack of professionalism is astounding. This company has proven to be unreliable, disorganized, and completely unwilling to provide adequate support. If you’re considering Checkmate for your business, do yourself a favor and look elsewhere. They have wasted my time and caused nothing but frustration. Their inability to deliver on their promises and address obvious integration issues makes them an absolute disaster to work with.
AVOID THIS COMPANY AT ALL COSTS
AVOID THIS COMPANY AT ALL COSTS! If you enjoy losing money and losing revenue for your company, then go for it!! This company is so slow and refuses to fix their mistakes on mapping. They will cost you hundreds and thousands of dollars and give you an excuse of "our engineering team is working on it" and "we are sorry for the inconvenience", meanwhile it's been 4 weeks of trusting this shady business that truly doesn't give a flying thought about the businesses they work and partner with. They just give you excuses that "all" businesses are experiencing the issue meanwhile there is NO recent bad experiences mentioning them, meaning it is just US!! experiencing this really sucky and depressing problem. This company WANTS your business to go out of business!
Try direction integration with third party and your pos
We sign up with Itsacheckmate in May 2023 and we still do not get all third party online getting printed till the customers notify us about their orders that has not be received. Even after months and months of integrations with Itsacheckmate we still get the same errors and orders that need to be entered manually. Itsacheckmate has been in business since 2016 and they still not able to run smooth integration with Toast POS, I recommend direct integration with your pos or trying other online integration serivce like deliverect or chowley
Worst customer service I’ve ever seen
Worst customer service I’ve ever seen. The pawn everything off on the restaurant and take responsibility for nothing and do nothing to help you. I’ll never use restaurant direct or any of their child companies ever again.
Hello, We apologize for the negative experience you had with our customer service. We understand how frustrating it can be to not receive the assistance you were hoping for, and we take full responsibility for it. We want to ensure you know that this is not the level of service we aim to provide to our valued customers. We will make sure to address the issue with our customer service team and take steps to ensure that this does not happen again in the future. We appreciate your feedback and would like to make things right. Please don't hesitate to contact us directly if there is anything we can do to help address the issue you experienced. We value your business and hope to have the opportunity to make it right. Best regards,
I signed up with them and then decided…
I signed up with them and then decided not to go forward. Initially the rep respected it and simply said sorry and we’ll refund your money to the card used to start the service. I let them know that particular card was stolen and their response was I’m simply out of my money to them. I want my money back.
Hello, Thank you so much for taking the time to thoroughly review your recent experience with our services. We sincerely regret to hear that we fell short of your expectations and failed to provide you with the level of service you deserved. We value your feedback and would like to assure you that we have taken your comments seriously. Your experience has been incorporated into our customer satisfaction process to help us identify areas for improvement and ensure that our services meet the high standards that we strive for. While we understand that it may be too late to make amends for the inconvenience caused, we hope you will consider giving us another chance to earn your business in the future. Please do not hesitate to contact us if there is anything we can do to help you further. Thank you once again for your feedback and for choosing our services. Best regards,
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About itsacheckmate.com
Discover Checkmate's ordering solutions to drive sales & connect with customers. With scalable tech & 24/7 support, grow your brand faster. Book a demo.
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itsacheckmate.com uses 22 technologies across their website including Vimeo, HSTS, Contentful, Webflow, and more.
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itsacheckmate.com receives approximately 26.2K monthly visitors and ranks #1,010,845 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:54 on the site.
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