In an industry dominated by giants like Halliburton and Schlumberger, iWell is quietly building an empire for the forgotten middle: small to mid-sized oil operators. With just 37 employees and $7.3M in revenue, they're proving that focused software beats broad solutions every time.

"iWell isn't competing with enterprise giants—they're owning the small operator niche that everyone else ignores."

The tech stack tells a story of pragmatic efficiency. jQuery and Bootstrap? Not trendy, but they work. Intercom for customer support and Google Ads for targeted acquisition. This isn't a team chasing tech fads—they're building what oil fields actually need.

• Niche dominance: #1 software specifically for small/mid operators
• Hardware + software: They monitor pressure remotely, not just report data
• High intent traffic: 800 monthly searches for their brand name
• Lean operations: $197K revenue per employee