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The Union for the Gig Economy Era
How IWGB is organizing the UK's most precarious workers with a modern digital-first strategy
In a landscape dominated by traditional unions, IWGB has carved out a niche as the UK's most aggressive advocate for the gig economy's forgotten workforce. This isn't your grandfather's union—it's a digital-native movement built for delivery riders, cleaners, and platform workers fighting for basic rights in a fragmented labor market.
"IWGB proves that with the right digital infrastructure, a small team can mobilize thousands of workers against corporate giants."
The Precarious Worker's Digital Frontline
IWGB targets workers deliberately excluded from traditional union structures—Uber drivers, Deliveroo couriers, and outsourced cleaners. Their 19.7K monthly visitors aren't just browsing; they're seeking representation in a system that treats them as contractors rather than employees. With 520 monthly searches for 'IWGB' alone, they've become the default destination for gig workers seeking collective power.
Digital-First Organizing
While legacy unions struggle with outdated tech stacks, IWGB's GitHub reveals a modern approach: Tailwind CSS, Vite, and PWA capabilities power their web presence. Their 43% organic search traffic share shows they understand how precarious workers search for help—optimized for 'join IWGB' (160 monthly searches) and 'IWGB union' (410 monthly searches). This isn't accidental SEO; it's strategic digital organizing.
The tech stack tells a story of efficiency. With only 37 employees, IWGB leverages Typeform for member engagement, Bootstrap for rapid prototyping, and a headless CMS that likely powers their multi-language content strategy. This lean operation generates $8M in revenue—approximately $216K per employee—demonstrating remarkable capital efficiency for a non-profit union.
- Targeted exclusively at 'non-standard' workers: gig economy, cleaners, couriers, and outsourced staff
- Modern tech stack (Vite, Tailwind, PWA) enabling rapid iteration and mobile-first experience
- Strategic SEO capturing high-intent searches from workers seeking immediate help
- Multi-platform social presence (Twitter, YouTube, Instagram, Facebook) for grassroots organizing
- Lean operations with 37 employees generating $8M revenue—unusual efficiency for a union
The Union as a Platform
IWGB demonstrates how modern labor organizing requires digital infrastructure, strategic SEO, and authentic community building—proving that even the most traditional concepts can be reimagined for the platform economy era.
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Meta Tags
Putting workers first · IWGB
The IWGB is the UK's leading union for precarious workers. We are a democratic and member-led organisation.
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About iwgb.org.uk
The IWGB is the UK's leading union for precarious workers. We are a democratic and member-led organisation.
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Technology Stack
iwgb.org.uk uses 13 technologies across their website including Font Awesome, Google Fonts, HSTS, Netlify, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Cloud & Hosting
Netlify
Forms
Typeform
Analytics & Marketing
Fathom
Web Standards
Twitter Cards, PWA
Traffic & Audience
iwgb.org.uk receives approximately 19.7K monthly visitors and ranks #1,234,836 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:28 on the site.
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