iyzico.com
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Iyzico: Turkey's Hidden Payment Powerhouse
How a $53M revenue fintech is winning in a crowded market with a 2.1-star rating
In a market flooded with global payment giants, iyzico is quietly processing over $53M annually by solving a specific problem: making online sales possible within 24 hours for Turkish merchants. But the real story isn't in the revenue—it's in the contradiction of high traffic and low ratings.
"Iyzico proves that in fintech, solving local payment fragmentation beats global brand recognition every time."
The Traffic Paradox
With 889K monthly visits and a #68K global rank, iyzico dominates Turkish search for payment processing. Yet 42% of traffic comes from organic search—people specifically looking for 'iyzico' or 'iyzico giriş'—indicating strong brand recognition but likely poor conversion from new users. The 2.1 Trustpilot rating from just 12 reviews suggests either a small but vocal unhappy customer base or a product that works well technically but frustrates users in practice.
The Turkish Market Strategy
Iyzico's 91% traffic concentration in one country isn't a weakness—it's a deliberate wedge strategy. While competitors like Stripe chase global scale, iyzico solves specific Turkish payment challenges: local installment plans (taksit), 3D Secure authentication, and integration with domestic banks that global players ignore. This local-first approach generates $53.5M from just 324 employees—a $165K revenue per employee ratio that beats many SaaS companies.
The tech stack reveals a pragmatic approach: Tailwind CSS and Bootstrap for speed, Swiper for mobile UX, and Cloudflare for performance. No fancy AI or blockchain—just solid infrastructure solving real merchant pain points. The $27M funding suggests they're still scaling, but the revenue numbers show they've already found product-market fit in their core market.
- 24-hour onboarding promise—unusually fast for payment processors
- Taksit (installment) support—critical for Turkish e-commerce
- Test card system for developers—shows technical maturity
- Local bank integrations global players can't match
Iyzico wins by ignoring the world
While others chase global scale, they're owning Turkey's $53M payment niche—and that's a smarter bet than most fintechs admit.
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iyzico’yla Ödemeleriniz ve Alışverişleriniz İşinize Gelir - iyzico
Büyümenize destek oluyoruz! iyzico ile 24 saat içinde online satışa başlayın. Dünya çapında güvenli ödeme, taksit ve kolay entegrasyon avantajı sizlerle!
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iyzico
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Reviews (4)
No ticket, no refund, terrible stress with Iyzico.
On November 5th at 12:22 I booked a Flixbus Ticket via the Turkish Website and paid via Iyzico and Wise. The website was frozen for 10 minutes, I never got the ticket, I didn't get a refund. Iyzico sent me the transaction number and I should contact Flixbus and they can find the ticket via this number. BUT: I wrote more than 10 mails and had around 5 chats, not one agent could find the ticket. So Flixbus AND Wise said it's a problem with Iyzico. So I kindly ask you to solve this problem and give me a refund, because in the meantime (on 10.11.) I already book a new ticket.
Garbage
Garbage, unresponsive website...can't sign up
Scammers!!
Scammers!!! They partner with scam platforms to reap people of their money. Any platform you see using their gateway is a scam because they will never issue refund.
scammer 100% with there partner…
scammer 100% with there partner codecheap
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About iyzico.com
Büyümenize destek oluyoruz! iyzico ile 24 saat içinde online satışa başlayın. Dünya çapında güvenli ödeme, taksit ve kolay entegrasyon avantajı sizlerle!
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Technology Stack
iyzico.com uses 18 technologies across their website including YouTube Embed, Google Fonts, reCAPTCHA, and more.
Video
YouTube Embed
Fonts
Google Fonts
Security
reCAPTCHA
CDN
cdnjs, unpkg, jsDelivr
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
iyzico.com receives approximately 889.6K monthly visitors and ranks #68,657 globally. The website has a bounce rate of 56% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:01 on the site.
The majority of iyzico.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about iyzico.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit iyzico.com directly at https://iyzico.com.