jaxport.com
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JAXPORT: The Quiet Giant of Southeast Trade
How a regional port authority leverages digital presence to dominate a $15B supply chain corridor
While Silicon Valley obsesses over software, Jacksonville's port moves the physical world. Processing 1.3 million TEUs annually with just 254 employees, JAXPORT operates with the lean efficiency of a tech startup—except they're shipping cars, not code.
"JAXPORT doesn't compete on brand awareness—it dominates through utility. When cargo managers search, they find. When suppliers need access, they convert."
The Search Moat
Their keyword strategy reveals a masterclass in long-tail domination. 'JAXPORT badge application' (300 monthly searches) and 'jaxport escort' (450 searches) aren't sexy—they're revenue drivers. These operational queries convert suppliers and logistics partners at scale, creating a defensible acquisition channel that paid ads can't replicate.
The B2B Conversion Engine
With 21K monthly visits, JAXPORT's traffic is modest but hyper-qualified. The 42% direct traffic indicates strong brand recall among freight forwarders and customs brokers. Their supplier registration portal and procurement pages are optimized for one job: turning interest into active vendor relationships.
The tech stack tells a story of pragmatic modernization. Built on Tailwind CSS and Bootstrap, powered by jQuery and Vite, with PWA capabilities—JAXPORT's digital infrastructure prioritizes reliability over flash. This isn't a startup's experimental playground; it's a mission-critical system where uptime equals millions in cargo movement.
- Operational SEO beats brand marketing: capturing high-intent logistics queries
- Lean digital team: 254 people serving a $15M revenue operation
- Social presence across 5 platforms: LinkedIn for B2B, Instagram for community
- Supplier-first architecture: registration and procurement flows are front-and-center
The Unsexy Billion-Dollar Playbook
JAXPORT proves that in infrastructure, utility and discoverability beat design awards. They're not building for VCs—they're building for the 46,000 ships that need a home port.
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Open Graph Image
https://www.jaxport.com/wp-content/uploads/2021/09/jaxport-logo-facebook1200x630.png
Meta Tags
Located in Jacksonville, Florida, the Jacksonville Port Authority (JAXPORT) is your Florida port for import export, freight transportation & U.S. supply chain.
Jacksonville Port Authority (JAXPORT)
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About jaxport.com
Located in Jacksonville, Florida, the Jacksonville Port Authority (JAXPORT) is your Florida port for import export, freight transportation & U.S. supply chain.
Company Overview
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Technology Stack
jaxport.com uses 22 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, reCAPTCHA, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
AWS CloudFront
Traffic & Audience
jaxport.com receives approximately 21.4K monthly visitors and ranks #1,089,036 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:42 on the site.
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