jlmc.com
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JLMC: The $15M Custom Metal Fabricator
A data-driven look at a niche construction player with surprising digital traction
In the gritty world of custom metal fabrication, JLMC isn't just welding steel—they're quietly building a digital moat. With a lean 58-person team generating $15.1M in revenue, this isn't your average machine shop.
"JLMC proves that in B2B industrial, you don't need mass-market traffic—you need the right traffic."
The Hidden Growth Engine
While their global rank sits at #6.5M, the traffic composition tells a different story. 42% direct traffic is unusually high for a mid-sized fabricator, suggesting strong brand recall and repeat business. Their 33% organic search share, driven by keywords like 'custom metal fabrication' (650 monthly volume), shows they're capturing intent at the top of the funnel.
The Niche Power Play
With just 58 employees, JLMC achieves a staggering $260K revenue per employee—well above industry averages for fabrication. This efficiency suggests either premium pricing or exceptional operational leverage. The lack of backlink data and global obscurity (#6.5M rank) indicates they're not playing the SEO game, but winning through direct relationships and referral networks.
- Traffic is hyper-localized (100% from undefined regions—likely US-centric)
- Branded search 'jlmc' gets 210 monthly searches—strong brand awareness
- Tech stack includes PWA and Bootstrap—modern for a traditional fabricator
- Social presence across all major platforms but minimal engagement data
What makes JLMC fascinating is the disconnect between their digital footprint and business performance. They're not optimized for search, yet they generate $15M with a tiny team. This suggests a traditional B2B model where relationships, not algorithms, drive revenue. Their YouTube channel and social profiles serve as portfolio showcases rather than lead magnets.
The Silent Giant Playbook
JLMC demonstrates that in industrial B2B, you can build a $15M empire without dominating search rankings—just dominate your niche relationships.
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JLMC: Custom Metal Fabricators
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About jlmc.com
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Technology Stack
jlmc.com uses 12 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Adobe Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Web Standards
Twitter Cards, RSS, PWA
UI Libraries
DaisyUI
Traffic & Audience
jlmc.com receives approximately 2.3K monthly visitors and ranks #6,579,150 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:34 on the site.
The majority of jlmc.com's traffic comes from .
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