jmm.es
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JMM: The Spanish Home & Garden Powerhouse
A €12.9M revenue company with a confusing keyword strategy and a confusing name.
Welcome to jmm.es, the digital front for José Martínez Medina. With 92 employees and €12.9M in revenue, this Spanish firm operates in the home and garden space. But a deep dive into their digital footprint reveals a company with massive brand ambiguity and a chaotic SEO strategy.
"JMM isn't just a brand; it's an acronym that attracts search volume for everything *except* what it actually sells."
The Identity Crisis
The data screams brand confusion. Their top keyword is 'yoi' (267K monthly searches)—a Japanese term for 'good morning'—followed by 'jmm' (23K) and 'kaiwa' (3.2K). José Martínez Medina, the actual person and brand, only ranks 5th. This suggests their domain authority is being hijacked by unrelated search terms, diluting their home and garden focus.
Traffic vs. Reality
With only 1,802 monthly visits, the traffic volume is shockingly low for a company generating €12.9M in revenue. This indicates a heavy reliance on offline sales, B2B contracts, or direct relationships rather than e-commerce or web-driven lead generation. Their digital presence is a ghost town compared to their financial footprint.
The tech stack reveals a standard corporate setup: jQuery, Bootstrap, and Tailwind CSS. It's functional but uninspired. They are using Google Analytics and Tag Manager, yet they aren't capturing the organic traffic their revenue size would suggest they should. The lack of structured data or rich snippets (N/A in the report) further hampers their visibility.
- Heavy reliance on direct traffic (44%) suggests strong offline/legacy client relationships.
- Organic search (37%) is underperforming due to brand ambiguity.
- Top leadership includes a 'Press Office' and Commercial Director, hinting at a traditional, PR-heavy business model rather than digital-first.
The B2B Behemoth in Hiding
JMM is a revenue-generating giant operating with a stealth-mode digital strategy. For investors or acquirers, the opportunity lies in unlocking the digital potential of a company that clearly dominates offline.
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JMM – José Martínez Medina
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About jmm.es
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Technology Stack
jmm.es uses 15 technologies across their website including Vimeo, Font Awesome, Google Fonts, reCAPTCHA, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
E-commerce & Payments
WooCommerce
Traffic & Audience
jmm.es receives approximately 1.8K monthly visitors and ranks #7,675,105 globally. The website has a bounce rate of 32% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:37 on the site.
The majority of jmm.es's traffic comes from .
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This page provides publicly available information about jmm.es. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit jmm.es directly at https://jmm.es.