jobconvo.com
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JobConvo: Brazil's HCM Dark Horse
A 13-person team quietly capturing the SMB HR market with 341K monthly visits
In a market dominated by global giants, JobConvo is executing a textbook regional play: owning the Brazilian SMB HCM space through focused product-market fit and aggressive local SEO. They're not building for Silicon Valley—they're building for São Paulo.
"They're not competing with Workday. They're replacing spreadsheets for Brazilian companies that can't afford enterprise HR software."
The Brazilian SMB Playbook
JobConvo's 93.8% Brazilian traffic concentration reveals a deliberate strategy: dominate a single market before expanding. Their keyword strategy targets Portuguese-language searches like 'senai trabalhe conosco' and 'anglo morumbi vagas'—hyper-local queries that global competitors ignore. This isn't accidental; it's a calculated land-and-expand strategy in Latin America's largest economy.
Efficiency at Scale
With 341K monthly visits and only 13 employees, JobConvo achieves ~26,230 visits per employee—remarkable efficiency for an HCM platform. Their 54% direct traffic suggests strong brand recognition and repeat usage, while 15% organic search shows they're still capturing new users through SEO. This ratio indicates a product sticky enough to drive direct visits while maintaining growth through search.
Their tech stack—jQuery, Tailwind CSS, Bootstrap, Ant Design—reveals a pragmatic approach: they're not chasing bleeding-edge frameworks. Instead, they're building reliable, maintainable software for a market that values stability over novelty. The PWA implementation suggests mobile-first thinking for a workforce increasingly accessing HR tools on smartphones.
- Regional dominance strategy: 93.8% Brazilian traffic concentration
- Lean operations: $1.1M revenue from 13 employees = ~$85K revenue per employee
- Direct traffic strength: 54% shows strong brand recall and product stickiness
- SEO moat: Targeting Portuguese-specific HR queries competitors overlook
The Silent Giant of Brazilian HR Tech
JobConvo proves you don't need Silicon Valley funding to build a $1M+ business—just deep local knowledge and relentless execution
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Meta Tags
Software de Gestão de Capital Humano | JobConvo
Conheça o HCM JobConvo, uma solução completa para equipes de alto desempenho. Vá além do ATS e transforme sua Gestão de Capital Humano.
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About jobconvo.com
Conheça o HCM JobConvo, uma solução completa para equipes de alto desempenho. Vá além do ATS e transforme sua Gestão de Capital Humano.
Company Overview
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Technology Stack
jobconvo.com uses 21 technologies across their website including Font Awesome, Google Fonts, PHP, Framer, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
Framer, WordPress
Cloud & Hosting
AWS CloudFront
Customer Support
Zendesk
E-commerce & Payments
WooCommerce
Traffic & Audience
jobconvo.com receives approximately 341.2K monthly visitors and ranks #103,615 globally. The website has a bounce rate of 42% with visitors viewing an average of 5.4 pages per visit. Users spend an average of 4:33 on the site.
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