joinbranded.com
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JoinBranded: The Quiet $150M Amazon Aggregator
Analyzing the stealthy powerhouse turning e-commerce sellers into global brands
While most Amazon aggregators burned through cash chasing vanity metrics, JoinBranded quietly secured $150M in funding to build something real. They're not just buying FBA businesses—they're engineering global brands from the ground up.
"This isn't a roll-up play—it's a brand creation engine with serious capital behind it."
The ServiceCo Model
JoinBranded operates as a 'ServiceCo LLC' rather than a traditional aggregator. With Delphine Bernard (CFO) and Patrick Rodriguez (VP, Treasurer) at the financial helm, they've built infrastructure that goes far beyond acquisition. Their 531-person team spans France and global operations, suggesting a distributed model that prioritizes operational excellence over rapid-fire buying.
The Traffic Paradox
Here's the fascinating contradiction: 173 monthly visits with a global rank of #10,909,732, yet they command 40 monthly searches for 'branded france amazon partner aggregator.' This screams B2B stealth mode. They're not playing the content marketing game—they're building relationships through channels that don't show up in SimilarWeb. The 44% organic and 35% direct traffic split confirms they're a referral-driven business, not a traffic acquisition machine.
Their tech stack reveals deliberate choices: Tailwind CSS and Bootstrap for rapid front-end development, Cloudflare for performance, and Swiper for smooth UX. They're not over-engineering—they're optimizing for speed and reliability. The absence of sophisticated analytics tools suggests they're either privacy-focused or running lean on marketing ops.
- Strategic capital deployment: $150M raised vs $7.8M revenue suggests long-term war chest, not quick flips
- Operational depth: Director-level roles in Product, Supply Chain, and Global HRBP indicate serious infrastructure
- European DNA: French leadership and 'branded france' search volume point to EU-first strategy
The Sleeper Pick
JoinBranded is playing a different game—building enterprise value through operations, not PR. For investors and founders, this is the aggregator to watch when the market turns.
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Open Graph Image
https://joinbranded.com/wp-content/uploads/2021/07/BrandedLogo.png
Meta Tags
Join BRANDED - Transforming online businesses into global brands
Transforming online businesses into global brands people love. We build, acquire & scale e-commerce products into omnichannel and social brands that people love. LEARN MORE PURACY VIKING REVOLUTION OTOTO PURACY VIKING REVOLUTION OTOTO LEAFLIFE PURACY VIKING REVOLUTION OTOTO PURACY VIKING REVOLUTION OTOTO LEAFLIFE Explore our featured brands. Insight-driven rebrands, global expansion, building brand awareness – […]
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About joinbranded.com
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Technology Stack
joinbranded.com uses 15 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager
Traffic & Audience
joinbranded.com receives approximately 173 monthly visitors and ranks #10,909,732 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of joinbranded.com's traffic comes from undefined, .
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