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Deed: The Enterprise Impact Platform
How a 105-person team is redefining corporate giving and volunteering
In a world where ESG initiatives are often relegated to HR's 'nice-to-have' list, Deed is building the infrastructure to make corporate impact a measurable, integrated business function. They're not just another volunteering platform—they're the connective tissue between enterprise HRIS, payroll, and global impact providers.
"Deed isn't selling software—they're selling a cultural transformation that happens to run on code."
The Enterprise Wedge
With 105 employees and $15.2M in revenue, Deed has achieved a rare feat: they've found a sustainable enterprise SaaS model in the notoriously fragmented corporate social responsibility (CSR) market. Their secret? Deep integration with enterprise HRIS and payroll systems, turning what was once a siloed HR function into a measurable business initiative. The 50% direct traffic share suggests they're not just getting discovered—they're being actively sought out by procurement teams and HR leaders.
The Growth Signal
The keyword data reveals a telling story: 20,870 monthly searches for 'deed' alone, dwarfing 'deed org' (210) and 'deed careers' (100). This isn't accidental brand recognition—it's the result of dominating the 'deed' namespace while building a moat around enterprise-specific terms like 'deed corporate match' (90 searches) and '501(c)(3) verification api' (110 searches). They're capturing both broad awareness and highly qualified commercial intent.
The tech stack reveals their priorities: jQuery and Bootstrap suggest a pragmatic, enterprise-first approach rather than chasing the latest frontend trends. Yet they're not stagnant—Goober and Tailwind CSS show they're selectively modernizing where it counts. The presence of Microsoft Ads alongside Google Ads indicates they're playing the full-funnel B2B game, not just relying on inbound.
- Enterprise-first integration strategy with HRIS and payroll systems
- Dominant brand ownership in the 'deed' search namespace
- Sustainable $15.2M revenue model with 105 employees
- Balanced traffic mix: 50% direct, 35% organic (high intent)
The Silent Enterprise Giant
While competitors chase scale, Deed is building infrastructure for the Fortune 500's impact initiatives—turning corporate giving from a compliance checkbox into a measurable business driver.
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Deed offers enterprise workplace giving and volunteering software that is fully integrated with enterprise HRIS and payroll, as well as global content and service providers.
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About joindeed.com
Deed offers enterprise workplace giving and volunteering software that is fully integrated with enterprise HRIS and payroll, as well as global content and service providers.
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joindeed.com uses 17 technologies across their website including HSTS, Webflow, AWS CloudFront, Cloudflare, and more.
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joindeed.com receives approximately 16.5K monthly visitors and ranks #1,626,806 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:24 on the site.
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