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Superset: India's Campus Hiring Behemoth
How a niche SaaS platform dominates the $5B campus recruitment market with 3.2M monthly users
While Silicon Valley obsesses over AI and crypto, a quiet giant is automating the world's largest talent pipeline. Superset isn't just another HR tool—it's the operating system for India's campus placement ecosystem, processing millions of student applications monthly.
"Superset achieved product-market fit so deeply that 64% of traffic comes directly—users don't need to search, they just go."
The Network Effect Playbook
Superset isn't building a product; they're building a monopoly. With 81 employees and $11.7M revenue, they've captured both sides of the marketplace: colleges desperate to streamline placements and employers hungry for fresh talent. The 98.5% traffic concentration in undefined markets suggests they've dominated their home turf before expanding globally—a classic land-and-expand strategy.
The Viral Loop Engine
The keyword 'superset login' commands 68,740 monthly searches—nearly 3x their brand term. This isn't accidental; it's proof of sticky daily usage. When students and TPOs treat your platform 'as robust as any other best social media app' (as their H1 claims), you've transcended software to become infrastructure.
The tech stack reveals their product philosophy: jQuery and Bootstrap for reliability at scale, GSAP for smooth UX, and PWA for mobile-first accessibility. They're not chasing bleeding-edge tech; they're optimizing for stability in a high-volume environment where 3.2M visits demand bulletproof performance.
- Domestic monopoly strategy: 98.5% traffic concentration suggests market saturation before globalization
- Direct traffic dominance (64%) indicates exceptional brand recall and user dependency
- Search volume for 'superset login' (68K/month) reveals daily active usage patterns
- Two-sided marketplace lock-in: colleges and employers trapped in the same ecosystem
The Unsexy Billion-Dollar Play
Superset proves that dominating a 'boring' vertical with superior execution beats chasing trends every time.
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Meta Tags
Superset | Automate Campus Placement and Campus Recruitment
Superset’s virtual campus placement and campus hiring software enables colleges to automate campus placements, helps employers hire young talent
Superset - The Official University Recruitment Platform
Superset is a platform that enables colleges to automate campus placements end-to-end, helps employers hire young talent from across colleges in the country, and empowers students to access opportunities democratically.
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Reviews (2)
Superset is great!
I was able to create my profile on Superset very easily and apply to many jobs from my phone. I can keep a track of my assessments and interviews easily too.
Great tool available to analyse the…
Great tool available to analyse the complete campus placement details.Only need to improve upon customization features such as out of n number of companies visiting campus it should have a filter to check companies posted JD for specific stream. i.e stream wise search filter need to be available else to find it out which company is for x stream is difficult once the number of post are more.
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About joinsuperset.com
Superset’s virtual campus placement and campus hiring software enables colleges to automate campus placements, helps employers hire young talent
Company Overview
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joinsuperset.com uses 18 technologies across their website including Wistia, Font Awesome, Google Fonts, cdnjs, and more.
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Wistia
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Font Awesome, Google Fonts
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cdnjs
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Cloudflare
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Clarity, Mixpanel, Hotjar, Google Tag Manager +1 more
Traffic & Audience
joinsuperset.com receives approximately 3.2M monthly visitors and ranks #14,623 globally. The website has a bounce rate of 24% with visitors viewing an average of 6.0 pages per visit. Users spend an average of 2:48 on the site.
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