metabase.com
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Metabase: The Open-Source Data Democratizer
How a 113-person team built a $15M+ business by making data accessible to everyone.
In a world drowning in data, Metabase built a life raft for the non-technical masses. They're not just selling a BI tool; they're selling the ability to ask questions and get answers without writing a single line of SQL.
"Metabase isn't fighting for the enterprise data scientist; it's arming the product manager, the marketer, and the founder with SQL-level power, minus the complexity."
The 'Non-Technical' Wedge
With 48% of traffic coming organically and a brand name that ranks #1 for itself (112k monthly searches), Metabase has become the default entry point for teams exploring BI. Their strategy is clear: capture the engineers first with an open-source tool, then let the rest of the organization adopt it because it's the only dashboard they can actually understand.
Growth via Friction Removal
While competitors like Tableau or Looker focus on enterprise complexity, Metabase's $43M funding is fueling a simpler vision. They're not just a dashboarding tool; they're an 'ask questions' tool. The 2,360 monthly searches for 'metabase pricing' suggest a mature, transactional audience ready to move from the open-source core to the paid cloud offering.
- The Open Source Wedge: They use a generous free tier to infiltrate organizations, creating an inevitability to adoption.
- Search Dominance: They own the keyword 'Metabase' with massive volume, indicating strong brand recall in a crowded market.
- Lean Operations: 113 employees generating ~$140k revenue per employee suggests a highly efficient, product-led growth machine.
The tech stack reveals a modern, scalable architecture. By leveraging AWS and Cloudflare, they ensure reliability for thousands of concurrent users. The use of Tailwind CSS and Ant Design points to a focus on rapid, consistent UI development—crucial for a product where 'ease of use' is the primary value proposition.
The Verdict: The People's BI Tool
Metabase is winning by lowering the bar for data literacy, turning every employee into a data analyst.
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Open source Business Intelligence and Embedded Analytics
Metabase is the easy, open-source way for everyone to ask questions and learn from data.
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Learn from data even with almost no experience w/ SQL
Our product and marketing teams' backgrounds vary a lot. There are people in each group who do not have experience with SQL. Metabase allowed each team member to ask questions and made our team more aware of the data and learn from it.
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About metabase.com
Metabase is the easy, open-source way for everyone to ask questions and learn from data.
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Technology Stack
metabase.com uses 18 technologies across their website including Google Fonts, Sentry, cdnjs, unpkg, and more.
Fonts
Google Fonts
Error Tracking
Sentry
CDN
cdnjs, unpkg, jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, Fastly, Cloudflare
Email Marketing
Mailchimp
Performance
Lazy Loading
Traffic & Audience
metabase.com receives approximately 504.5K monthly visitors and ranks #100,767 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:19 on the site.
The majority of metabase.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about metabase.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit metabase.com directly at https://metabase.com.