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Tangelo: The 'Food as Medicine' Operating System
How a 93-person startup is turning diet quality into a measurable vital sign for healthcare giants.
If diet quality is the #1 risk factor for disease, why isn't it measured in every hospital room? Tangelo is betting the answer lies in infrastructure, not just education. They aren't another meal delivery service; they are the backend engine allowing healthcare systems to prescribe food and track the metabolic outcome.
"Tangelo isn't selling salads; they are selling the API between the human body and the food supply chain."
The B2B2C Strategy
Tangelo targets the payer-provider gap. With 55% of traffic being direct, it suggests a high-engagement user base—likely patients enrolled via healthcare plans. They aren't fighting for consumer attention in a crowded app store; they are embedding themselves into clinical workflows. This is a defensible moat: once a hospital system integrates Tangelo into their chronic care management, switching costs become prohibitive.
The 'Vital Sign' Pivot
The company's narrative shifts food from a lifestyle choice to a clinical metric. By measuring diet quality at scale, they create a data layer that insurers crave: predictive risk reduction. The $13.5M revenue on a 93-person headcount (~$145k revenue per employee) indicates a high-value, enterprise-focused sales model rather than a volume-based consumer play.
The tech stack reveals a pragmatic approach. They lean on established tools like Zendesk for support and Google Analytics for tracking, but the presence of Tailwind CSS and Splide suggests a modern, component-driven frontend. Interestingly, the keyword data shows a mix of branded search ('tangelo') and specific nutritional queries, indicating they are capturing both demand for their platform and the broader 'food as medicine' education movement.
- Infrastructure over Content: They build the platform for providers, not just recipes for consumers.
- Clinical Integration: Focuses on 'prescriptions' and 'interventions' rather than just meal planning.
- Enterprise Revenue Model: High revenue per employee suggests deep, complex sales cycles with healthcare orgs.
The Verdict: A Healthcare Tech Play in Disguise
Tangelo is positioning itself as the 'Stripe' for nutritional interventions—abstracting the complexity of food delivery and compliance so doctors can write code (prescriptions) that actually improves health outcomes.
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Transform Health with Food as Medicine | Tangelo
Diet quality is the #1 risk factor for disease. Tangelo is the only platform that enables healthcare to measure and improve it at scale. Discover how Tangelo uses diet quality as a vital sign to deliver food prescriptions, tailored nutrition interventions, and measurable health outcomes. Join us to drive better health and cost savings through food as medicine.
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About jointangelo.com
Diet quality is the #1 risk factor for disease. Tangelo is the only platform that enables healthcare to measure and improve it at scale. Discover how Tangelo uses diet quality as a vital sign to deliver food prescriptions, tailored nutrition interventions, and measurable health outcomes. Join us to drive better health and cost savings through food as medicine.
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jointangelo.com uses 21 technologies across their website including Google Fonts, HSTS, Webflow, and more.
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jointangelo.com receives approximately 13.9K monthly visitors and ranks #1,667,139 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:43 on the site.
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