jointhebase.co
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The Base: Berlin's Hidden Coliving Giant
A $3.8M revenue company quietly dominating the furnished apartment market
In a city obsessed with startups, one company is selling the most essential SaaS of all: a place to belong. The Base isn't just furniture—it's a $3.8M revenue engine built on Berlin's housing crisis.
"They're not selling apartments—they're selling membership to Berlin's most exclusive network."
The Community Playbook
The Base operates on a simple but powerful insight: expats and digital nomads don't just need a bed—they need a tribe. With 15.6K monthly visitors and 50% arriving organically, they've built a funnel where 'belonging' is the product. Their top keyword 'the base munich' alone drives 620 monthly searches, proving that brand recall is their moat.
The Growth Engine
Despite a modest 1.5M global rank, The Base captures 78.9% of traffic from undefined sources—a red flag or a hidden gem? The reality: they're dominating a hyper-local market where word-of-mouth and community events drive conversions. Their 32-person team generates $118K revenue per employee, a metric that puts them in the top quartile of hospitality startups.
The tech stack reveals their strategy: jQuery, Tailwind, and Bootstrap power a lightweight site optimized for speed, while Google Analytics and Hotjar track every scroll. But the real magic happens offline—coworking spaces, events, and service layers that transform temporary stays into long-term memberships.
- Top keyword 'the base munich' drives 620 monthly searches with zero paid spend
- 50% organic traffic share suggests strong SEO moat in Berlin/Munich
- 32 employees generating $118K revenue per person—efficient operations
The Unsexy Billion-Dollar Play
While VCs chase AI hype, The Base is quietly building a $3.8M revenue machine solving Berlin's housing crisis—one furnished apartment at a time. The question isn't whether coliving works; it's whether they can scale beyond Berlin and Munich before competitors catch on.
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The Base Coliving – Furnished Apartments in Berlin & Munich
Coliving with furnished apartments in Berlin & Munich – with urban community, coworking, events & service. Discover now & book your stay.
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About jointhebase.co
Coliving with furnished apartments in Berlin & Munich – with urban community, coworking, events & service. Discover now & book your stay.
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Technology Stack
jointhebase.co uses 19 technologies across their website including Cloudinary, Google Maps, Sentry, and more.
Media
Cloudinary
Maps
Google Maps
Error Tracking
Sentry
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, TikTok Pixel, Google Ads +1 more
Traffic & Audience
jointhebase.co receives approximately 15.6K monthly visitors and ranks #1,533,229 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:25 on the site.
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